AGE beautiful Brightening Shampoo for Silver & Gray Hair — Charcoal + CoQ10 Clarifying, Sulfate-Free Formula for Shine

AGE beautiful Brightening Wash is a clarifying shampoo formulated with CoQ10 and charcoal to lift mineral and pollution build-up, reduce brassiness, and restore shine to silver and gray hair.

Over time, minerals from water, airborne pollution, and styling deposits can dull gray and silver hair, leaving it yellowed, lifeless, or rough to the touch. This Brightening Wash uses a gentle clarifying formula that is free of SLS/SLES sulfates and combines CoQ10 with activated charcoal to deep-clean without stripping natural color. The result is hair that looks brighter, feels smoother, and shows improved shine after a single use when used as directed.

How does this wash remove mineral and pollution build-up?

The formula contains activated charcoal particles that attract and bind to surface impurities, while cleansing agents lift those deposits away from the hair shaft. CoQ10 supports scalp and strand vitality during cleansing, helping hair maintain its natural luster.

• Activated charcoal draws out particulate build-up and residue.
• Gentle surfactants rinse away minerals without harsh sulfates.
• CoQ10 helps preserve hair sheen and manageability during the wash.

Will it reduce brassy or yellow tones in gray hair?

The Brightening Wash is formulated to clarify and brighten by removing the external causes of discoloration, which often manifest as brassiness. While it is not a color toner, many users observe visibly reduced yellow tones and a brighter gray after use.

• Clarifies surface stains that cause yellowing and dullness.
• Formulated specifically for silver, gray, and white hair textures.
• Safe for color-treated silver hair due to sulfate-free formulation.

Is this suitable for thinning, coarse, or color-treated silver hair?

Yes. The Brightening Wash was designed with a range of gray hair types in mind, including fine, thinning, and coarser textures. Its gentle clarifying action helps remove build-up that can weigh hair down, while avoiding harsh sulfates that may exacerbate dryness.

• Works on thinning hair to reduce residue that flattens volume.
• Helps coarse strands feel smoother and look shinier.
• Color-safe formulation preserves treated silver and gray shades.

How should I use it for best results?

Apply to wet hair, massage into a lather concentrating on roots and areas exposed to hard water or pollution, then rinse thoroughly. For stubborn build-up, a second application can help; follow with a conditioner suitable for gray hair to seal the cuticle and lock in shine.

• Wet hair thoroughly; apply a dime-to-quarter sized amount depending on length.
• Massage scalp and lengths, leave for 1–2 minutes for deeper clarifying.
• Rinse well and follow with a moisturizing conditioner for gray hair.

Who is this for: AGE beautiful Brightening Wash is intended for people with silver, gray, or white hair who want a clarifying shampoo that targets mineral and pollution build-up without harsh sulfates. It suits those seeking to reduce brassiness, boost natural shine, and gently refresh thinning or coarse gray hair while maintaining color safety.

Ingredients

AQUA (WATER, EAU), COCAMIDOPROPYL BETAINE, SODIUM C14-16 OLEFIN SULFONATE, STARCH ACETATE/ADIPATE, PHENOXYETHANOL, DIMETHYL LAURAMIDE/MYRISTAMIDE, CITRIC ACID, PARFUM (FRAGRANCE), SODIUM HYDROXIDE, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, TETRASODIUM GLUTAMATE DIACETATE, BENZYL ALCOHOL, ETHYLHEXYLGLYCERIN, SODIUM GLUCONATE, LACTIC ACID, SODIUM BENZOATE, POTASSIUM SORBATE, UBIQUINONE, CHARCOAL POWDER, VANILLIN, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES.