Aesop Gentle Purifying Shampoo — 16.9 oz Color-Safe, Lightweight Botanical Cleanser for Soft, Shiny Hair

This shampoo is crafted to provide an invigorating cleanse without stripping moisture or disrupting color-treated hair. Its aromatic profile blends citrus, earthy and woody notes that uplift the shower experience, while a considered ingredient list supports manageability and surface sheen. Bottles are produced from at least 97% recycled plastic and the formula is vegan, paraben-free and cruelty-free.

How does this shampoo clean without drying hair out?

The formula balances effective surfactants with conditioning botanicals so the scalp and strands feel refreshed rather than tight. Panthenol helps attract and retain moisture, while select botanical extracts soothe and polish the hair surface for a smoother finish.

• Panthenol for moisture retention and softer strands
• Mild cleansing agents that remove oil and residue without harsh stripping
• Frankincense and cedar extracts to support a refined sensory finish

Will it work on color-treated or sensitive scalps?

Yes — the shampoo is designed to be color-safe and suitable for many scalp types, including those that are sensitive. Its gentle composition avoids common irritants, and the recycled-packaging commitment aligns with environmentally conscious routines.

• Safe for color-treated hair when used as directed
• Formulated without parabens and cruelty-free ingredients
• Appropriate for fine to coarse textures and open curls

What fragrance profile can I expect in the shower?

The scent fuses bright bergamot rind with grounding frankincense and atlas cedar, creating a layered citrus-woody aroma. It’s noticeable but not overpowering, leaving a subtle, sophisticated fragrance on hair after rinsing.

• Top notes: bergamot rind for fresh citrus clarity
• Heart and base: frankincense and cedar for earthy, woody depth
• Delivers a refined, lingering scent rather than heavy perfume

How should I incorporate this into my haircare routine?

Use as your regular shampoo: wet hair thoroughly, apply a modest amount, lather and rinse. For best results with dry or damaged hair, follow with a compatible conditioner or treatment to lock in softness and manageability.

• Apply to wet hair and massage into scalp to distribute evenly
• Rinse thoroughly; repeat if necessary for heavy buildup
• Pair with a nourishing conditioner for enhanced hydration

Who is this for? Aesop Gentle Purifying Shampoo suits people seeking a thoughtful, plant-forward cleanser that honors color-treated hair and a variety of textures — from fine, straight strands to wavy and open-curled hair. It’s a good match for those who prefer formulas with recycled packaging, vegan ingredients and subtle, natural fragrance notes.

Ingredients

Water (Aqua), Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Sodium Chloride, Glycerin, Citric Acid, Caprylyl/Capryl Glucoside, Phenoxyethanol, Boswellia Carterii Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Panthenol, Cedrus Atlantica (Cedarwood) Bark Oil, Guar Hydroxypropyltrimonium Chloride, Coconut Acid, Sodium Cocoyl Glutamate, Sodium Dehydroacetate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Benzoic Acid, Dehydroacetic Acid, Limonene, Linalool.