ActivePur Vitamin C Serum 25% — 2oz (60ml) Brightening Face Serum with Hyaluronic Acid & Retinol

ActivePur 25% Vitamin C Serum is a concentrated daily face serum that combines stabilized vitamin C with hyaluronic acid, retinol, niacinamide and antioxidants to help brighten skin, hydrate, and support a smoother-looking complexion.

This lightweight 60 ml (2 oz) formula uses sodium ascorbyl phosphate — a more stable, less irritating form of vitamin C — together with vitamin E, ferulic acid, hyaluronic acid, and botanical extracts to target dullness, uneven tone, and the appearance of fine lines. The blend is designed to layer under moisturizer and sunscreen, absorbing quickly without heavy residue. It aims to balance brightening, hydration, and gentle resurfacing in a single step suitable for morning or evening routines.

How will this serum improve uneven tone and dark spots?

The 25% stabilized vitamin C focuses on reducing the look of pigmentation over time while antioxidants like ferulic acid and vitamin E support protection against environmental stressors. Regular use can result in a more even, luminous complexion when combined with sun protection.

• High-concentration sodium ascorbyl phosphate for long-lasting brightening
• Ferulic acid and vitamin E help neutralize free radicals
• Niacinamide assists in reducing hyperpigmentation and balancing tone
• Light texture absorbs quickly, suitable for layering

Will this hydrate and plump dry or ageing skin?

Hyaluronic acid and humectants in the formula attract and retain moisture, creating a plumping effect that softens the appearance of fine lines. Supporting ingredients like vitamin B5 (panthenol) and aloe vera add soothing hydration for a smoother skin surface.

• Botanical and low-molecular-weight hyaluronic acid to boost moisture
• Vitamin B5 and aloe vera provide calming hydration and resilience
• Fast-absorbing consistency that layers under creams without pilling

Can I use this serum with retinol and other actives?

ActivePur's formula already integrates retinol and niacinamide in measured amounts to complement vitamin C’s brightening effects. For sensitive skin, introduce the serum gradually and avoid combining with other strong actives the same night until tolerance is established.

• Includes retinol and niacinamide to promote smoother texture and balanced tone
• Use nightly or alternate nights when combining with other retinoids
• Apply sunscreen each morning to protect freshened skin

How should I incorporate this serum into my routine?

Apply a few drops to clean, dry skin after cleansing and toning. Gently press in, follow with moisturizer and broad-spectrum SPF during the day; at night, layer under your nighttime moisturizer or oil.

• Use 1–2 drops for face and neck; adjust as needed for sensitivity
• Morning: serum → moisturizer → SPF; Evening: serum → moisturizer
• Introduce slowly if new to vitamin C or retinol to reduce irritation risk

Who is this for: ActivePur 25% Vitamin C Serum is aimed at adults seeking a multitasking anti-aging and brightening serum: people concerned with dullness, dark spots, dehydration, or early signs of aging who want a single, fast-absorbing product to add to their morning and/or evening skincare routine. Those with highly reactive skin should patch-test and introduce the product gradually. For best results, pair with regular use and daily sun protection.

Ingredients

25% Vitamin C Serum Hyaluronic Acid, Retinol, Ferulic Acid & Vitamin E, Vitamin B5.