ABBA Pure Color Protection Shampoo for Color-Treated Hair — 32 fl oz, Sulfate-Free with Coconut Oil & ProQuinoa

ABBA Pure Color Protection Shampoo is a sulfate-free salon formula that helps preserve color while nourishing chemically treated hair with coconut oil, sage, and a ProQuinoa protein complex.

This professional-strength shampoo is designed to gently cleanse color-treated or chemically processed hair without stripping pigments. The formula combines hydrating coconut oil and antioxidant-rich sage with ABBA’s ProQuinoa Complex—hydrolyzed quinoa, barley and soy proteins—to support weakened hair fibers and maintain shine. Free from sulfates, parabens, phthalates, gluten and DEA, it’s formulated for people who want longer-lasting color and healthier-looking strands after salon services.

How does this shampoo protect hair color?

Instead of strong sulfates that can fade dye quickly, this shampoo uses mild surfactants to remove dirt and styling buildup while being kinder to color molecules. The coconut oil helps seal and smooth the cuticle, which reduces pigment loss and improves color reflectance.

• Mild cleansing agents that minimize color stripping
• Coconut oil softens and helps close the hair cuticle
• Sage extract delivers antioxidant support for color longevity
• ProQuinoa Complex rebuilds and strengthens damaged fibers

Will it help repair chemically treated or damaged hair?

Yes—this shampoo targets weakened areas with hydrolyzed proteins that temporarily fill and reinforce the hair shaft. Regular use helps improve manageability and reduce the look of damage, especially when followed by a compatible conditioner or mask.

• Hydrolyzed quinoa, barley and soy proteins boost tensile strength
• Glycerin and conditioning polymers add slip and moisture
• Balanced formula avoids heavy buildup while restoring texture

How should I use it for best results?

Apply a small amount to wet hair, massaging from scalp to ends to lift oils and product residue, then rinse thoroughly. For deeper conditioning and extended color protection, follow with ABBA Pure Color conditioner or a weekly protein-balanced treatment.

• Use with lukewarm water to help maintain color vibrancy
• Pair with the matching conditioner for longer-lasting results
• Reduce washing frequency to every 2–3 days to preserve pigment

Is this formula safe for sensitive or cruelty-conscious shoppers?

ABBA’s formula avoids many common irritants and controversial ingredients; it’s vegan, gluten-free and formulated without sulfates, parabens, phthalates, DEA or sodium chloride. While fragrance is included, the absence of harsh detergents and known animal-derived components makes it a good choice for conscientious consumers.

• Vegan and cruelty-conscious brand standards
• Free from sulfates, parabens and phthalates
• Contains fragrance—patch test if you have fragrance sensitivity

Who is this for: ABBA Pure Color Protection Shampoo is intended for anyone with color-treated, highlighted, relaxed or otherwise chemically processed hair who wants salon-level care at home. It suits customers seeking gentler cleansing, added protein support and ingredients that prioritize color retention without harsh sulfates or common additives.

Ingredients

Water (Agua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, PEG-150 Pentaerythrityl Tetrastearate, Glycerin, Polyquaternium-10, Glycol Stearate, PEG-6 Caprylic/Capric Glycerides, Tetrasodium EDTA, Cocos Nucifera (Coconut) Oil, Hydrolyzed Quinoa, Ethylhexylglycerin, Salvia Officinalis (Sage) Leaf Extract, Hydrolyzed Barley Protein, Hydrolyzed Soy Protein, Fragrance (Parfum), Phenoxyethanol, may contain Citric Acid