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107 Clarifying Shampoo - Purifying Clarifying Shampoo 12.84 oz, Fermented Vinegar & Ginseng for Gentle Detox and Hydration
High-performance beauty made for confident daily results
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Why customers choose Auvira Beauty
107 Clarifying Shampoo is a gentle, microbiome-minded detox shampoo that uses a 7-year fermented vinegar formula and ginseng to remove buildup while preserving moisture.
This purifying shampoo is formulated to cleanse dirt, oil, and product residue from the scalp and hair without over-drying. Its VIN-H7 fermented ginkgo vinegar blend brings probiotics, amino acids, and nutrients intended to rebalance the scalp environment, while hydrating agents and soothing botanicals help maintain elasticity and comfort. The result is refreshed, more voluminous-looking hair in a clean, cruelty-free formula packaged in 50% post-consumer recycled plastic.
How does this shampoo remove buildup without stripping moisture?
Instead of relying on harsh sulfates, 107 Clarifying Shampoo pairs mild cleansing agents with the hydrating components in its fermented vinegar. The VIN-H7 complex gently exfoliates and loosens flakes and residues while amino acids and natural hydrators protect the hair’s moisture layer.
- VIN-H7 fermented ginkgo vinegar lifts oil and product residue.
- Mild surfactants cleanse without aggressive stripping.
- Amino acids and hydrating ingredients help preserve softness and manageability.
Will this help an itchy or sensitive scalp?
The formula is crafted to calm and soothe without unnecessary irritants—no parabens, phthalates, or sulfates—making it better suited to sensitive scalps. Gentle exfoliation from fermented ingredients helps reduce flakiness and supports a balanced scalp surface that feels less irritated over time.
- Soothing botanicals and fermentation-derived nutrients reduce visible flakes.
- Free from common irritants for a milder cleansing experience.
- Hydration-focused actives help maintain scalp elasticity and comfort.
How should I use 107 Clarifying Shampoo for best results?
Use this shampoo as a clarifying step when your scalp feels weighted by oil or product buildup. Massage into wet hair focusing on the scalp, rinse thoroughly, and follow with a conditioner if needed; frequency depends on hair type and styling routine.
- Apply to wet hair, concentrate on the scalp, then rinse well.
- Use weekly or biweekly for regular buildup control, or as needed for heavy product users.
- Follow with a lightweight conditioner to restore softness if desired.
What clean and sustainable practices are included?
107 Clarifying Shampoo is formulated without parabens, phthalates, or sulfates and is cruelty-free. The bottle uses 50% post-consumer recycled (PCR) plastic to reduce environmental impact while maintaining product performance.
- Free of parabens, phthalates and sulfates for cleaner ingredient choices.
- Cruelty-free formulation and testing practices.
- Packaged in a 50% PCR eco-friendly bottle to lower plastic waste.
Who is this for: 107 Clarifying Shampoo is intended for people who need a deeper scalp cleanse without sacrificing moisture—those who use styling products frequently, experience visible buildup or flakes, or want a gentle, microbiome-aware option. It's suitable for sensitive skin types seeking a milder clarifying step, and for shoppers who prefer cruelty-free, cleaner-packaged haircare. If you want to refresh scalp feel and restore bounce and shine without aggressive surfactants, this formulation is designed to fit into weekly or periodic detox routines.
Ingredients
Water, Sodium C14-16 Olefin Sulfonate, Disodium Laureth Sulfosuccinate, Lauryl betaine, Lauryl Hydroxysultaine, Lauryl Glucoside, Cocamide MIPA, Coco-glucoside, Decyl Glucoside, Glycerin, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Citric Acid, Panthenol, Butylene Glycol, Vinegar, Perilla Frutescens Seed Extract, Terminalia Chebula Fruit Extract, Houttuynia Cordata Extract, Ginkgo Biloba Leaf Extract, Centella Asiatica Leaf Extract, Camellia Sinensis Leaf Extract, Artemisia Princeps Extract, Malt Extract, Lactobacillus Ferment, Bifida Ferment Lysate, Streptococcus Thermophilus Ferment, Lactococcus Ferment, Hydrolyzed Ginseng Saponins, Inulin, Xylitol, Rhamnose, Fructooligosaccharides, Caffeine, Biotin, Niacinamide, Salicylic Acid, Sodium Chloride, Methylpropanediol, Glyceryl Caprylate, Climbazole, Sodium Lauroyl Methylaminopropionate, Ethylhexylglycerin, 1,2-Hexanediol, Rosmarinus Officinalis (Rosemary) Leaf Oil, Abies Sibirica Oil, Cedrus Atlantica Wood Oil, Lavandula Angustifolia (Lavender) Oil, Artemisia Vulgaris Oil, Limonene.
FAQ
Q: How often should I use 107 Clarifying Shampoo?
A: Use weekly or every two weeks for maintenance; increase frequency if you use many styling products.
Q: Is this shampoo safe for color-treated hair?
A: It’s formulated to be gentle, but test on a small section first and follow with a color-safe conditioner.
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