{"product_id":"wella-professionals-ultimate-repair-shampoo-for-damaged-hair-33-8-fl-oz-aha-omega-9-for-strength-shine","title":"Wella Professionals ULTIMATE REPAIR Shampoo for Damaged Hair — 33.8 fl oz, AHA + Omega-9 for Strength \u0026 Shine","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals ULTIMATE REPAIR Shampoo is a rich, lightweight cream cleanser designed to detoxify and rebuild heat- and bleach-damaged hair while delivering a luxurious, foaming lather.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo combines targeted rebuilding actives with a gentle cleansing base to prepare hair for deeper repair. It uses AHA to strengthen the hair's inner structure, Omega-9 to restore the outer barrier, and Metal Purifier technology to help remove damaging metal residues. The result is hair that feels smoother, looks shinier, and is primed for follow-up treatments in your repair routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged strands?\u003c\/h3\u003e\n\u003cp\u003eThe formula works on two fronts: it reinforces internal fibre strength and rebuilds the outer protective layer. AHAs help reconnect and fortify weakened inner bonds, while Omega-9 nurtures and reseals the cuticle surface for improved manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAHA acts on the hair cortex to support internal resilience.\u003c\/li\u003e\n  \u003cli\u003eOmega-9 replenishes lipids on the hair surface for smoother texture.\u003c\/li\u003e\n  \u003cli\u003eLight foaming action distributes actives evenly for efficient treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shampoo remove metals and buildup from hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the included Metal Purifier technology targets metal particles and environmental residues that accumulate on hair. By helping to eliminate these impurities, the shampoo creates a cleaner foundation so repair ingredients can perform better.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated to clarify metal traces without stripping essential moisture.\u003c\/li\u003e\n  \u003cli\u003ePrepares hair for subsequent repair serums and conditioners.\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated hair when used as directed by stylists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the texture and scent like during use?\u003c\/h3\u003e\n\u003cp\u003eThe product is a lightweight cream that produces a lavish, easy-to-rinse foam. It offers a subtle, salon-style fragrance and a pleasant, non-heavy finish to the hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRich cream-to-foam formula for a sensorial wash.\u003c\/li\u003e\n  \u003cli\u003eLeaves minimal residue and no greasy feel after rinsing.\u003c\/li\u003e\n  \u003cli\u003eDesigned for daily or regular use as part of a repair routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this shampoo into my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eUse ULTIMATE REPAIR Shampoo as the first step in a targeted repair regimen. Apply to wet hair, work into a lather, rinse thoroughly, and follow with a compatible conditioner or treatment from the Wella Professionals repair line for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a palm-sized amount, lather, then rinse well.\u003c\/li\u003e\n  \u003cli\u003ePair with Wella repair mask or leave-in treatment to maximize benefits.\u003c\/li\u003e\n  \u003cli\u003eFor heavily damaged hair, consider two-step cleansing: cleanse twice for deep purification.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Wella Professionals ULTIMATE REPAIR Shampoo suits anyone with heat-, color-, or bleach-stressed hair seeking a salon-formulated cleanser that both detoxifies and supports structural repair. It’s ideal for people who want a professional-grade product to restore manageability and shine while preparing hair for further intensive repair treatments. Dermatologically tested and vegan, it fits into routines focused on evidence-based ingredient pairing without animal testing.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Glycol Distearate, Dimethicone, Cocamide MEA, Parfum\/Fragrance, Panthenol, Sodium Benzoate, Malic Acid, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Salicylic Acid, Tocopheryl Acetate, Citric Acid, Sodium Hydroxide, Tetrasodium EDTA, Trisodium Ethylenediamine Disuccinate, Glycerin, Methylparaben, Histidine, Linalool, Citronellol, Hydrochloric Acid, Oleic Acid, Squalane, Glyceryl Oleate, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Sodium Citrate, Methylisothiazolinone, Sodium Xylenesulfonate, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. ULTIMATE REPAIR is formulated to work on color-treated hair; follow stylist guidance and use compatible Wella post-care products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use regularly as part of your repair routine; for heavy damage, cleanse twice or alternate with a gentle maintenance shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":49623998726282,"sku":"B0BYGCXX46","price":176.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/wella-ultimate-repair-front-bottle_292a5316-8bb7-4553-a7c9-3c70a0abf219.jpg?v=1782883641","url":"https:\/\/auviraskincare.com\/products\/wella-professionals-ultimate-repair-shampoo-for-damaged-hair-33-8-fl-oz-aha-omega-9-for-strength-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}