{"product_id":"wella-professionals-ultimate-color-shampoo-8-4-fl-oz-250-ml-sulfate-free-scalp-soothing-color-protection","title":"Wella Professionals Ultimate Color Shampoo 8.4 fl oz (250 ml) — Sulfate-Free, Scalp-Soothing Color Protection","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Ultimate Color Shampoo is a sulfate-free cleansing formula designed to soothe the scalp while helping extend color vibrancy and remove color-distorting metals.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo combines a gentle cleanser with targeted actives—glycine, a metal purifier and provitamin B5—to support a refreshed scalp and hair that looks brighter after each wash. The formula is pH-balanced, dermatologically tested and free from animal-derived ingredients, making it suitable as a daily color-care step in a full Ultimate Color regimen that aims to preserve salon color for weeks.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help maintain color between salon visits?\u003c\/h3\u003e\n\u003cp\u003eThe formula is crafted to reduce premature color washout by pairing conditioning support with mild detergents, so pigment stays richer longer compared with non-conditioning shampoos. Regular use within the Ultimate Color system is intended to boost overall vibrancy for an extended period.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle, sulfate-free surfactants that cleanse without stripping dye\u003c\/li\u003e\n  \u003cli\u003eConditioning components that lock in moisture from roots to ends\u003c\/li\u003e\n  \u003cli\u003eDesigned to work as part of the Ultimate Color regimen for best results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help soothe the scalp and protect hair?\u003c\/h3\u003e\n\u003cp\u003eKey actives include glycine and a metal purifier to neutralize metals that can dull color, plus provitamin B5 to hydrate and reinforce hair fiber. These elements combine to leave both scalp and strands feeling cleaner and more comfortable after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlycine to support scalp comfort and balance\u003c\/li\u003e\n  \u003cli\u003eMetal purifier to detox color-distorting minerals\u003c\/li\u003e\n  \u003cli\u003eProvitamin B5 for improved moisture and hair manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for daily use and different color types?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free, pH-balanced formula is gentle enough for frequent use and formulated for all types of color-treated hair. It’s dermatologically tested and excludes animal-derived ingredients, making it a versatile choice for professional and at-home color care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing suitable for regular routines\u003c\/li\u003e\n  \u003cli\u003epH-balanced to respect scalp and cuticle condition\u003c\/li\u003e\n  \u003cli\u003eFree of animal-derived ingredients, dermatologically tested\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I notice a difference after switching to Ultimate Color Shampoo?\u003c\/h3\u003e\n\u003cp\u003eMany users report improved scalp comfort and a cleaner feel after the first wash, while color vibrancy benefits accumulate with consistent use as part of the full regimen. For visible long-term protection, use with matching Ultimate Color conditioner and treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate: cleaner scalp sensation and softer hair\u003c\/li\u003e\n  \u003cli\u003eShort-term: enhanced manageability and moisture retention\u003c\/li\u003e\n  \u003cli\u003eLong-term: maintained color vibrancy when used regularly\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Wella Professionals Ultimate Color Shampoo is aimed at people with color-treated hair who want a gentle, salon-grade cleanser that supports scalp comfort and helps prolong their hair color. It suits anyone seeking a sulfate-free option that pairs with an at-home and in-salon color-care system—especially those concerned about mineral buildup, dryness, or diminished shine between salon appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM\/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ultimate Color Shampoo safe for daily washing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free, pH-balanced formula is gentle enough for frequent use on color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo remove metal deposits that dull color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It contains a metal purifier designed to help detox color-distorting metals and refresh hair vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":49620823605386,"sku":"B0GM29QKDP","price":111.54,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/wella-ultimate-color-shampoo-front-bottle.jpg?v=1782845295","url":"https:\/\/auviraskincare.com\/products\/wella-professionals-ultimate-color-shampoo-8-4-fl-oz-250-ml-sulfate-free-scalp-soothing-color-protection","provider":"Auvira Beauty","version":"1.0","type":"link"}