{"product_id":"wella-professionals-ultimate-color-shampoo-100ml-sulfate-free-scalp-soothing-color-protection","title":"Wella Professionals Ultimate Color Shampoo 100ml — Sulfate-Free, Scalp-Soothing Color Protection","description":"\u003cp\u003e\u003cstrong\u003eWella Professionals Ultimate Color Shampoo is a sulfate-free, scalp-soothing cleanser designed to gently remove impurities while protecting color-treated hair and calming the scalp.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends a metal-purifying complex with glycine and vitamin B5 to detox hair from color-affecting metals, help reduce color washout, and lock in moisture from roots to ends. Dermatologically tested and pH balanced, the formula avoids animal-derived ingredients and delivers a floriental scent. Used as part of the Ultimate Color regimen—from salon to home—it supports longer-lasting vibrancy and a refreshed scalp feeling after the first wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect my hair color during regular washes?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses a metal purifier alongside glycine to neutralize color-distorting trace metals and reduce free-radical damage that can dull dyed hair. Its sulfate-free surfactants cleanse without stripping conditioning agents, helping color molecules remain in the hair fiber longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMetal-purifying ingredients to limit color-altering residues.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing that preserves conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eB5 to help maintain moisture and hair pliability.\u003c\/li\u003e\n  \u003cli\u003eDesigned for regular use as part of an at-home regimen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it soothe or irritate my scalp if I have sensitivity?\u003c\/h3\u003e\n\u003cp\u003eThe formulation emphasizes scalp comfort with dermatological testing and a pH-balanced profile to reduce irritation risk. Consumer testing indicates a majority notice improved scalp comfort after the first application, making it suitable for people seeking a gentler, calming wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologically tested for reduced irritation potential.\u003c\/li\u003e\n  \u003cli\u003epH-balanced to respect scalp barrier and microbiome balance.\u003c\/li\u003e\n  \u003cli\u003eScalp-soothing claim supported by consumer study results.\u003c\/li\u003e\n  \u003cli\u003eFree of animal-derived ingredients for cleaner ingredient sourcing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow will this shampoo affect hair texture and hydration?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo cleanses while B5 delivers moisture that helps hair feel softer and look revitalized from the first wash. Conditioning elements remain after rinsing to keep strands smooth and manageable without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eB5 (panthenol) to attract and retain moisture along the hair shaft.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing to avoid roughening the cuticle surface.\u003c\/li\u003e\n  \u003cli\u003eFormulation aims for revitalized appearance and slip for combing.\u003c\/li\u003e\n  \u003cli\u003eCompatible with the full Ultimate Color system for extended benefits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I incorporate this shampoo into my color-care routine?\u003c\/h3\u003e\n\u003cp\u003eUse the Ultimate Color Shampoo as your regular cleansing step in the Ultimate Color regimen—paired with the matching conditioner and treatments for best vibrancy retention. Apply to wet hair, work into a light lather focusing on scalp, rinse thoroughly, and follow with conditioner from mid-lengths to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into scalp for cleansing and detoxing.\u003c\/li\u003e\n  \u003cli\u003eRinse well, then follow with the Ultimate Color conditioner.\u003c\/li\u003e\n  \u003cli\u003eFor maximum color longevity, combine salon and at-home products from the same regimen.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all types of color-treated hair, used regularly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Wella Professionals Ultimate Color Shampoo is aimed at people with color-treated hair who want to preserve shade intensity while keeping the scalp comfortable. It's a good match for those who want sulfate-free cleansing, metal-detox support, and added moisture without animal-derived ingredients—especially when used with the rest of the Ultimate Color system for extended vibrancy and revitalized feel.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, SODIUM COCOYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL OLEOYL TAURATE, SODIUM LAUROYL SARCOSINATE, PARFUM\/FRAGRANCE, PANTHENOL, SODIUM BENZOATE, SODIUM CHLORIDE, POLYQUATERNIUM-10, CITRIC ACID, ALLANTOIN, GLYCINE, SODIUM CITRATE, SODIUM COCOATE, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, EDTA, GLYCERYL OLEATE, ALOE BARBADENSIS LEAF JUICE, TETRAMETHYL ACETYLOCTAHYDRONAPHTHALENES, MALIC ACID, LINALOOL, LIMONENE, HYDROXYCITRONELLAL, VANILLIN, LINALYL ACETATE, HISTIDINE, COUMARIN, CITRUS AURANTIUM PEEL OIL, OLEIC ACID, SQUALANE, ASCORBIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, LECITHIN, ASCORBYL PALMITATE, TOCOPHEROL, HYDROGENATED PALM GLYCERIDES CITRATE, SODIUM XYLENESULFONATE.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ultimate Color Shampoo safe for daily use on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free, pH-balanced, and formulated for regular use to gently cleanse without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this shampoo help soothe an irritated scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Dermatologically tested and consumer-backed, it’s designed to improve scalp comfort after the first wash.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":49625844482186,"sku":"B0G4SJNKK2","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/wella-professionals-ultimate-color-shampoo-front-packaging.jpg?v=1782901833","url":"https:\/\/auviraskincare.com\/products\/wella-professionals-ultimate-color-shampoo-100ml-sulfate-free-scalp-soothing-color-protection","provider":"Auvira Beauty","version":"1.0","type":"link"}