{"product_id":"virtue-volumizing-sulfate-free-shampoo-for-fuller-hair-color-safe-lightweight-lift","title":"VIRTUE Volumizing Sulfate-Free Shampoo for Fuller Hair — Color Safe, Lightweight Lift","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate Free Volumizing Shampoo is a lightweight, sulfate-free cleanser formulated to lift roots, thicken individual strands, and create long-lasting body without drying hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone seeking fuller-looking hair, this shampoo combines a gentle lather with VIRTUE's proprietary Alpha Keratin 60ku protein to target fine or limp strands. It rinses clean, preserves color, and avoids harsh ingredients—making it a practical daily option for chemically treated or natural hair. The scent is a bright citrus-floral mix with white pear, spearmint leaf, and lemon essential oil for a fresh rinse experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible volume?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Full builds body from the inside of each fiber using Alpha Keratin 60ku, a protein designed to integrate with the hair structure and help strands feel thicker. Instead of heavy residues, the formula keeps hair weightless so roots stay lifted and movement looks natural.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku to support strand density\u003c\/li\u003e\n  \u003cli\u003eLight, airy lather that won’t weigh hair down\u003c\/li\u003e\n  \u003cli\u003eRoot-lifting action for fuller-looking crowns\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it be safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this shampoo is formulated without sulfates and avoids parabens, phthalates, synthetic colors, and dyes, reducing the risk of unnecessary color stripping or irritation. The gentle cleansing action removes oils and debris while helping maintain treated hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing to protect dyed hair\u003c\/li\u003e\n  \u003cli\u003eFree of common harsh additives that fade color\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eBalances cleanliness with hair health preservation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does it feel during use?\u003c\/h3\u003e\n\n\u003cp\u003eThe fragrance blends citrus and floral notes—white pear, refreshing spearmint leaf, and bright lemon oils—for an uplifting scent that doesn’t overpower. Texture-wise, the shampoo produces a delicate, lacy foam that spreads easily and rinses away cleanly, leaving hair soft rather than stripped.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus-floral scent with pear, spearmint, and lemon\u003c\/li\u003e\n  \u003cli\u003eDelicate foam that is easy to distribute\u003c\/li\u003e\n  \u003cli\u003eRinses clean without residue or heavy coating\u003c\/li\u003e\n  \u003cli\u003eLeaves hair ready for styling or conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\n\u003cp\u003eWork a small amount into wet hair, focusing on the scalp to dissolve oils and lift roots, then rinse thoroughly. Follow with VIRTUE Full Conditioner to enhance density and manageability; regular use helps hair feel fuller over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp, rinse well\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE Full Conditioner for added thickness\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain body and improved strand condition\u003c\/li\u003e\n  \u003cli\u003eSafe to use on all hair textures and chemically treated strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate Free Volumizing Shampoo is aimed at people with fine, limp, or soft hair who want more visible volume without heavy build-up. It also suits anyone with color-treated or chemically processed hair looking for a gentle cleanser that supports strand strength. If you prefer lightweight products, clean ingredients, and an energizing citrus-floral scent, this shampoo is a practical choice for daily or regular use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and avoids harsh additives, formulated to cleanse without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use this volumizing shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s gentle enough for daily or frequent use; pair with the matching conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622473113738,"sku":"B07PW9JWCL","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging.jpg?v=1782871574","url":"https:\/\/auviraskincare.com\/products\/virtue-volumizing-sulfate-free-shampoo-for-fuller-hair-color-safe-lightweight-lift","provider":"Auvira Beauty","version":"1.0","type":"link"}