{"product_id":"virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-root-lifting-with-alpha-keratin-60ku","title":"VIRTUE Volumizing Shampoo sulfate-free for fine hair — color-safe, root-lifting with Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo is a lightweight cleansing formula that lifts roots and plumps each strand to create long-lasting, weightless volume.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo is designed to give fine or limp hair more body without stripping moisture or compromising color. It uses VIRTUE's proprietary Alpha Keratin 60ku protein to fortify strands and create the feeling of fuller hair while a gentle, lacy foam removes oil and residue. The fragrance is a bright citrus-floral blend with notes of white pear, spearmint leaf and lemon essential oil, leaving hair smelling fresh after washing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Full builds volume by combining a lightweight cleansing base with a protein that targets the hair fiber. Instead of coating strands with heavy silicones, the Alpha Keratin 60ku integrates with each hair to improve density and lift from the root.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFirst-of-its-kind Alpha Keratin 60ku protein to support strand thickness\u003c\/li\u003e\n  \u003cli\u003eLight, lacy foam that rinses clean for natural bounce\u003c\/li\u003e\n  \u003cli\u003eFormulated to lift roots for visible body without stiffness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes—this formula is color-safe and suitable for chemically treated hair. It avoids harsh sulfates that can accelerate color fading and instead focuses on gentle cleansing agents that respect processed hair's integrity.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulfate-free to reduce color stripping and dryness\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, phthalates, synthetic dyes and harsh detergents\u003c\/li\u003e\n  \u003cli\u003eGluten free and cruelty free for peace of mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does the scent perform?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a revitalizing citrus-floral blend that balances bright citrus top notes with leafy green and floral accents. It’s designed to feel fresh and energizing in the shower and leaves a subtle, clean fragrance that won’t overpower styling products.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTop notes: lemon essential oil for a bright opening\u003c\/li\u003e\n  \u003cli\u003eMiddle notes: spearmint leaf and floral accents for freshness\u003c\/li\u003e\n  \u003cli\u003eFruit undertones: white pear for a soft, modern finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Full to get the best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse this shampoo as your primary cleanser—apply to wet hair, massage into the scalp to work up a light lather, then rinse thoroughly. Pair with a compatible volumizing conditioner or a light-weight leave-in for targeted mid-length and end care to avoid flattening the root lift.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage scalp for 30–60 seconds\u003c\/li\u003e\n  \u003cli\u003eRinse completely and repeat if needed for heavy product buildup\u003c\/li\u003e\n  \u003cli\u003eFollow with a volume-friendly conditioner or root-lifting spray\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Full Sulfate-Free Volumizing Shampoo is tailored for anyone seeking more body—especially those with fine, limp, or naturally flat hair who want a weightless boost. It’s a strong option for people with color-treated or chemically processed hair who want gentle cleansing, and for shoppers who prefer products free from sulfates, parabens, phthalates, synthetic dyes and cruelty.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and formulated to cleanse gently without accelerating color fade.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair feel heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It creates a light, lacy lather and uses protein to thicken strands without weighing them down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49625882853514,"sku":"B07NLHR4S6","price":76.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-full-front-packaging_d3e885ff-d4d3-430f-a352-37ad6e2a69a1.jpg?v=1782902542","url":"https:\/\/auviraskincare.com\/products\/virtue-volumizing-shampoo-sulfate-free-for-fine-hair-color-safe-root-lifting-with-alpha-keratin-60ku","provider":"Auvira Beauty","version":"1.0","type":"link"}