{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Smoother Hair","description":"\u003cstrong\u003eVIRTUE Smooth Sulfate Free Shampoo is a sulfate-free cleansing formula that reduces frizz, smooths textured hair, and preserves color while delivering moisture and shine.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated around VIRTUE’s proprietary Alpha Keratin 60ku protein, this shampoo cleanses hair without stripping natural oils and helps realign rough cuticles to reduce friction between strands. It creates a soft, luxurious lather and finishes smooth, leaving curls, waves, and straight hair easier to manage. The scent blends herbal, fruity, and citrus notes with lavender and mint essential oils for a restorative shower experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo actually reduce frizz?\u003c\/h3\u003e\n\u003cp\u003eInstead of simply coating the surface, the Alpha Keratin 60ku protein in the formula works at the cuticle level to help re-pave and smooth irregularities. That reduced cuticle roughness lowers inter-strand friction so each hair moves more freely, which cuts down on static and frizz without heavy buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku targets cuticle irregularities to smooth strands\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently without over-drying\u003c\/li\u003e\n  \u003cli\u003eLightweight finish prevents limpness or residue\u003c\/li\u003e\n  \u003cli\u003eRegular use supports long-term manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is free of sulfates, parabens, phthalates, synthetic dyes, and drying surfactants that can accelerate color fade. It preserves moisture and integrity so color and chemical services maintain vibrancy longer than with harsher cleansers.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of ingredients known to strip color\u003c\/li\u003e\n  \u003cli\u003eHydrating base helps prevent post-wash dryness and dulling\u003c\/li\u003e\n  \u003cli\u003eSuitable for relaxed, permed, or color-treated hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Smooth Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small, palm-sized amount to wet hair, emulsify to create a gentle lather, then rinse thoroughly. For targeted smoothing, follow with VIRTUE Smooth Conditioner to lock in the cuticle-repair benefits and seal moisture for enhanced frizz control.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying shampoo\u003c\/li\u003e\n  \u003cli\u003eMassage the scalp and distribute lather down the lengths\u003c\/li\u003e\n  \u003cli\u003ePair with Smooth Conditioner for optimal cuticle alignment\u003c\/li\u003e\n  \u003cli\u003eUse consistently to maintain smoother texture over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will this shampoo feel and smell like in the shower?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a rich, creamy lather that rinses clean with a soft, smooth finish. Its fragrance combines herbal and fruity top notes with calming lavender and uplifting mint essential oils for a spa-like, restorative scent profile.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious lather with a non-greasy rinse\u003c\/li\u003e\n  \u003cli\u003eHerbal, fruit, citrus blend accented with lavender and mint\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, manageable, and subtly fragrant\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate Free Shampoo is designed for anyone wanting to tame frizz and improve hair texture — especially those with frizz-prone, wavy, curly, or chemically treated hair. It's a good choice for people who want a gentle, professional-grade cleanse that protects color and targets cuticle smoothing without heavy silicones or harsh sulfates. If you prefer salon-quality ingredients and a restorative scent while maintaining a clean, lightweight finish, this shampoo fits into daily or regular haircare routines.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free, gentle formula cleanses without stripping, making it suitable for daily or regular use depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The formula is lightweight and rinses clean to avoid buildup, so fine hair stays bouncy while still benefiting from smoothing protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622496379018,"sku":"B07NLHSL15","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-shampoo-front-packaging.jpg?v=1782871803","url":"https:\/\/auviraskincare.com\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smoother-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}