{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smooth-shiny-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Smooth, Shiny Hair","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Sulfate Free Shampoo is a gentle, lathering cleanser formulated with Alpha Keratin 60ku to reduce frizz, seal moisture, and leave textured hair smoother and shinier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends science-forward protein technology with salon-grade care to target frizz and rough cuticles while keeping color-safe ingredients and a sulfate-free formula. It creates a rich lather that cleanses without stripping, and its restorative scent combines herbs, fruit, lavender and fresh mint for a calming wash. Designed to pair with VIRTUE Smooth Conditioner, this product helps refine curls, waves and straighter textures with daily in-shower smoothing benefits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Alpha Keratin 60ku improve frizz-prone hair?\u003c\/h3\u003e\n\u003cp\u003eAlpha Keratin 60ku is VIRTUE's signature protein derived to mimic human keratin structure, helping to recondition the hair surface. It works by smoothing rough cuticles and reducing strand-to-strand friction so hair feels softer and moves more uniformly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTargets and fills micro-roughness along the cuticle\u003c\/li\u003e\n  \u003cli\u003eReduces friction that leads to flyaways and frizz\u003c\/li\u003e\n  \u003cli\u003eSupports smoother styling and improved shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on color-treated or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — VIRTUE Smooth Shampoo is formulated to be color-safe and suitable for chemically treated hair. Its sulfate-free cleansing base preserves color vibrancy while still removing dirt and product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free formula to limit color stripping\u003c\/li\u003e\n  \u003cli\u003eGentle lathering that cleans without overdrying\u003c\/li\u003e\n  \u003cli\u003eCompatible with regular color and processing routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results on curly or wavy hair?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, working into a rich lather focusing on the scalp, then rinse and follow with VIRTUE Smooth Conditioner for maximum smoothing benefits. For textured hair, consider a second pass if you use heavy styling products or oils.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into roots and lengths\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pair with Smooth Conditioner\u003c\/li\u003e\n  \u003cli\u003eRepeat once for extra cleansing after heavy product use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat aroma and sensorial experience can I expect?\u003c\/h3\u003e\n\u003cp\u003eThe scent blends herbal and fruity notes with soothing lavender and fresh mint essential oils for an uplifting yet restorative shower experience. The lather feels soft and silky, leaving hair manageable without a heavy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal and fruit top notes for a bright, fresh scent\u003c\/li\u003e\n  \u003cli\u003eLavender and mint essential oils for calming freshness\u003c\/li\u003e\n  \u003cli\u003eSoft, creamy lather that rinses clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate Free Shampoo is made for anyone seeking smoother, less frizzy hair—especially people with wavy, curly, or frizz-prone textures and those who color or chemically treat their hair. It also fits users who prefer formulas free from sulfates, parabens, phthalates, synthetic colors, and who want a cruelty-free, gluten-free option in their routine. Pair it with VIRTUE Smooth Conditioner to amplify smoothing results and maintain moisture, shine, and manageability between salon visits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to clean gently while protecting color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this daily on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for daily use and pairs best with VIRTUE Smooth Conditioner for extra moisture and frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622473048202,"sku":"B07PXGX123","price":200.04,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-smooth-shampoo-front-bottle.jpg?v=1782871575","url":"https:\/\/auviraskincare.com\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-smooth-shiny-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}