{"product_id":"virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-seed-oil-color-safe-repair-and-hydration","title":"VIRTUE Recovery Sulfate-Free Shampoo with Keratin \u0026 Baobab Seed Oil — Color-Safe Repair and Hydration","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate-Free Shampoo rebuilds and smooths damaged hair by depositing pure human keratin and nourishing baobab seed oil while gently cleansing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines VIRTUE's proprietary Alpha Keratin 60ku with hydrating botanicals to help heal cuticle damage without stripping color. It produces a luxurious lather, removes daily buildup, and leaves hair feeling softer and more resilient. Formulated without sulfates, parabens, phthalates, synthetic dyes, and gluten, it's designed to fit into routine care for chemically treated, heat-stressed, or naturally fragile hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE's formula delivers Alpha Keratin 60ku — a molecularly matched human keratin protein — into weakened areas of the hair shaft to help fill micro-cracks and smooth the cuticle. Baobab seed oil and conditioning agents add moisture and pliability, so strands bend rather than break.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits pure keratin protein into damaged cuticle gaps\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil provides lightweight nourishment and shine\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping color or moisture\u003c\/li\u003e\n  \u003cli\u003eFormulation supports smoother, more elastic strands after repeated use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs VIRTUE Recovery Shampoo safe for color- and chemically treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the sulfate-free, gentle-lathering base was created to preserve salon color and the integrity of chemically treated hair while improving manageability. The shampoo cleanses away styling residues without harsh detergents that accelerate color fade.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates and synthetic colors that often strip dye\u003c\/li\u003e\n  \u003cli\u003eHydrating finish reduces dryness that makes color look dull\u003c\/li\u003e\n  \u003cli\u003eWorks alongside color-safe conditioners and treatments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does the shampoo smell like and how does it feel when washing?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent is a comforting blend of creamy coconut and bright yuzu balanced with warm woody notes for a spa-like cleansing experience. It produces a rich, foamy lather that rinses clean but leaves a soft, non-stripped finish so hair feels hydrated rather than squeaky.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFragrance: creamy coconut, tropical yuzu, warm woods\u003c\/li\u003e\n  \u003cli\u003eRich lather that still rinses to a hydrated finish\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily or frequent use depending on hair needs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to get the best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply to wet hair, massage gently into the scalp and lengths to lift buildup, then rinse. Follow with VIRTUE Recovery Conditioner or an intensive mask to lock in keratin and moisture. For optimal repair, use as part of a weekly routine alongside targeted treatments.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly; use a quarter-sized amount for medium length, adjust for density\u003c\/li\u003e\n  \u003cli\u003eMassage from scalp to ends for 30–60 seconds for best coverage\u003c\/li\u003e\n  \u003cli\u003eRinse and follow with Recovery Conditioner to seal the cuticle\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate-Free Shampoo is aimed at people with damaged, heat-styled, chemically treated, or color-treated hair who want a gentle cleanser that actively rebuilds the hair fiber. It also suits anyone seeking a sulfate-free, cruelty-free formula with a rich lather and nourishing finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance) Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated to cleanse gently while preserving salon color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Alpha Keratin 60ku different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Alpha Keratin 60ku is a human keratin protein designed to deposit into cuticle gaps to help rebuild damaged hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622496477322,"sku":"B07NLH77SY","price":130.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-recovery-shampoo-front-packaging.jpg?v=1782871804","url":"https:\/\/auviraskincare.com\/products\/virtue-recovery-sulfate-free-shampoo-with-keratin-baobab-seed-oil-color-safe-repair-and-hydration","provider":"Auvira Beauty","version":"1.0","type":"link"}