{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil-repairing-cleanse","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged, Color-Treated Hair — Keratin \u0026 Baobab Oil, Repairing Cleanse","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo is a keratin-enriched, color-safe cleanser that gently removes buildup while helping rebuild and smooth damaged hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo pairs concentrated human-derived keratin with nourishing baobab seed oil in a sulfate-free formula designed to cleanse without stripping color. It targets visible damage by filling gaps in the hair cuticle, leaving hair easier to detangle, softer to the touch, and more resilient over repeated use. The lather is mild yet effective, so it suits routine washing while supporting a repair-focused haircare routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help repair heat and chemical damage?\u003c\/h3\u003e\n\u003cp\u003eRather than just coating the surface, the formula deposits a measurable keratin protein to reinforce weakened strands. Over multiple washes, this helps reduce the look and feel of split or rough cuticles and improves manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku delivers pure human keratin to the hair fiber.\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil nourishes and adds pliability to brittle strands.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean without over-drying treated hair.\u003c\/li\u003e\n  \u003cli\u003eDesigned to work alongside the Recovery Conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated hair and frequent washing?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free base reduces color fade from harsh detergents while still removing daily residue. You can use it regularly without accelerating color loss, and it pairs well with color-protecting styling products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactant system formulated to minimize fading.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing suitable for frequent use.\u003c\/li\u003e\n  \u003cli\u003ePairs with conditioners and masks for extended color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat texture and scent can I expect in use?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo has a creamy, luxe texture that creates a soft, spreadable lather. It rinses clean without heavy residue, leaving hair feeling softened and primed for conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThick, creamy consistency that’s easy to distribute.\u003c\/li\u003e\n  \u003cli\u003eMild, salon-appropriate fragrance that isn’t overpowering.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to improve comb-through and styling results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see improvement and how should I incorporate it?\u003c\/h3\u003e\n\u003cp\u003eSome users notice smoother hair after the first wash; structural rebuilding becomes more evident with repeated use over weeks. For best outcomes, use the shampoo and follow with the Recovery Conditioner or a treatment mask as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate benefits: softer feel and easier detangling after one wash.\u003c\/li\u003e\n  \u003cli\u003eOngoing repair: visible improvement in damage signs with repeated use.\u003c\/li\u003e\n  \u003cli\u003eRecommended routine: shampoo, condition, and weekly intensive treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with heat- or chemically damaged hair who want a gentle, salon-grade cleanser that supports structural repair and preserves color. It’s a good choice for anyone seeking a treatment-forward daily shampoo — especially those with brittle, porous, or frequently colored hair who want improved smoothness and manageability without sulfates.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula is designed to cleanse gently and minimize color fade while repairing hair structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly as your primary shampoo; pairing with the Recovery Conditioner delivers faster visible improvement.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49622477471882,"sku":"B07PVCKH1Z","price":167.93,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-front-bottle.jpg?v=1782871618","url":"https:\/\/auviraskincare.com\/products\/virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil-repairing-cleanse","provider":"Auvira Beauty","version":"1.0","type":"link"}