{"product_id":"virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-keratin-infused-treatment-for-fuller-looking-strands","title":"VIRTUE Flourish Mask for Thinning Hair — 5 oz lightweight, keratin-infused treatment for fuller-looking strands","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Flourish Mask for Thinning Hair is a lightweight, whipped treatment designed to help strengthen strands and support fuller-looking hair with a blend of clinically derived keratin and plant-based growth allies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated as a creamy, spa-inspired mask, Flourish targets strands and scalp without heavy residue. It combines VIRTUE's Alpha Keratin 60ku Clinical with botanical extracts like red clover, beet, and green coffee plus caffeine to support hair resilience. The texture rinses clean and is safe for color- and chemically treated hair while avoiding silicones, sulfates, parabens, gluten, phthalates, synthetic colors, and dyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this mask fit into my weekly hair routine?\u003c\/h3\u003e\n\u003cp\u003eUse Flourish as a targeted treatment once or twice a week in place of a conditioner for deeper fortification. Apply to towel-dried hair, leave on for the recommended time, then rinse thoroughly to maintain volume and manageability without buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to damp, shampooed hair focusing on roots and mid-lengths.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–10 minutes depending on desired intensity.\u003c\/li\u003e\n  \u003cli\u003eRinse fully and style as usual for lightweight, conditioned texture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula work on color-treated or relaxed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the mask is formulated to be safe for color-treated and chemically processed hair. Its silicone-free base helps preserve color vibrancy while the keratin complex and botanical ingredients aim to reinforce weak or overprocessed strands.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe and suitable for chemically treated textures.\u003c\/li\u003e\n  \u003cli\u003eNo silicones to avoid coating buildup or dulling color.\u003c\/li\u003e\n  \u003cli\u003eVegan and free from common irritants for gentler use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active ingredients deliver the benefits in this mask?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE pairs its proprietary Alpha Keratin 60ku Clinical with plant-derived actives like red clover, beet extract, green coffee, and caffeine to support hair strength and vitality. The formula also includes basil and patchouli essential oils for a balanced scalp-scent profile and a calming aromatic finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku Clinical: a clinically derived peptide to help reinforce hair structure.\u003c\/li\u003e\n  \u003cli\u003eRed clover, beet, green coffee, caffeine: botanical and stimulant-derived ingredients for scalp and strand support.\u003c\/li\u003e\n  \u003cli\u003eEssential oils (basil, patchouli) for a spa-like scent and scalp comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask weigh my hair down or leave residue?\u003c\/h3\u003e\n\u003cp\u003eThe whipped, creamy texture is engineered to condition without heaviness; it rinses clean to preserve natural volume. Because the mask is free of silicones and sulfates, it minimizes buildup that can weigh hair down over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight enough for fine to medium hair types when used as directed.\u003c\/li\u003e\n  \u003cli\u003eRinses thoroughly to maintain lift and body.\u003c\/li\u003e\n  \u003cli\u003eSulfate- and silicone-free to reduce long-term residue.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Flourish Mask for Thinning Hair suits anyone seeking a salon-quality, non-greasy treatment to strengthen and enhance the appearance of thinning or fragile hair. It’s ideal for people with color-treated or chemically processed hair who want a clean, vegan formula that pairs clinically informed keratin technology with botanical support and a refined, herbaceous-citrus aroma.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Flourish Mask?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once or twice weekly in place of conditioner for deeper strengthening without buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is safe for color- and chemically treated hair and is silicone-free to protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49620936360074,"sku":"B0BTK9CHLQ","price":183.57,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-flourish-mask-front-packaging.jpg?v=1782846166","url":"https:\/\/auviraskincare.com\/products\/virtue-flourish-mask-for-thinning-hair-5-oz-lightweight-keratin-infused-treatment-for-fuller-looking-strands","provider":"Auvira Beauty","version":"1.0","type":"link"}