{"product_id":"virtue-de-brassing-shampoo-colorkick-8-fl-oz-violet-toner-sulfate-free-brightening","title":"VIRTUE De-Brassing Shampoo ColorKick 8 fl oz — Violet Toner, Sulfate-Free Brightening","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE De-Brassing Shampoo (ColorKick) is a gentle, naturally tinted violet shampoo that neutralizes brassy tones and brightens all shades of color-treated or natural hair without stripping.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis sulfate- and silicone-free formula uses plant-derived violet pigments to tone unwanted warmth, while keeping hair hydrated and soft. It creates a mild, non-drying lather and is designed to work across blondes, brunettes, reds and fashion colors. Free of parabens, phthalates, synthetic dyes and gluten, the vegan formula is safe for chemically treated hair and delivers gradual brightening with repeated use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE De-Brassing Shampoo remove brassiness without fading color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits natural violet pigments that counteract yellow and orange undertones without harsh surfactants or stripping detergents. Instead of bleaching or aggressively lifting dye, it subtly shifts reflected tones for a brighter appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains naturally tinted violet colorants to neutralize warm tones\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing avoids aggressive color stripping\u003c\/li\u003e\n  \u003cli\u003eNon-drying lather preserves moisture and shine\u003c\/li\u003e\n  \u003cli\u003eSafe for repeated use to maintain tone over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on my hair color—blonde, brunette, red, or vivid shades?\u003c\/h3\u003e\n\u003cp\u003eYes. The formula is balanced to help neutralize unwanted warmth across a wide range of hair shades. Results depend on starting color and porosity; blondes typically notice faster toning while deeper shades see subtle brightening and improved color clarity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlondes: effectively reduces yellowing and brass\u003c\/li\u003e\n  \u003cli\u003eBrunettes and reds: tones orange or muddy undertones\u003c\/li\u003e\n  \u003cli\u003eFashion colors: refreshes vibrancy without altering hue drastically\u003c\/li\u003e\n  \u003cli\u003eWorks on both natural and chemically treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use ColorKick to maintain tone and brightness?\u003c\/h3\u003e\n\u003cp\u003eUse frequency depends on your needs and hair condition: weekly use is common for tone maintenance, while occasional use (every 1–2 washes) suits those with less brass. Start with less frequent applications and adjust based on visible results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeekly for active brass control\u003c\/li\u003e\n  \u003cli\u003eEvery 1–2 washes for maintenance\u003c\/li\u003e\n  \u003cli\u003eReduce frequency if hair darkens or feels coated\u003c\/li\u003e\n  \u003cli\u003ePair with a gentle conditioner to lock in hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and safety features should I expect from VIRTUE De-Brassing Shampoo?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo emphasizes clean, salon-grade performance without common irritants. It avoids sulfates, silicones, parabens and synthetic colors while remaining vegan and free of phthalates and gluten, making it suitable for many sensitive scalps and color-treated lengths.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free, sulfate-free, paraben-free\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors, phthalates, or gluten\u003c\/li\u003e\n  \u003cli\u003eVegan formula safe for chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eNon-stripping texture preserves hydration and sheen\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE De-Brassing Shampoo (ColorKick) is made for anyone wanting to reduce brass and refresh color tone without harsh detergents—ideal for blondes, highlighted hair, color-treated brunettes and redheads, as well as wearers of fashion shades who prefer a gentle, plant-tinted maintenance shampoo. It’s also a good choice for users seeking a cleaner ingredient profile: sulfate- and silicone-free, vegan, and free from parabens and synthetic dyes. For best results, combine with a nourishing conditioner and adjust usage to your hair’s porosity and the intensity of brassy tones.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VIRTUE De-Brassing Shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be safe for color-treated and chemically processed hair while toning brassiness gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long until I see results from ColorKick?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Many users notice reduced brassiness after one use, with more consistent brightening after several washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":49619859308682,"sku":"B0B922X6T1","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/virtue-colorkick-front-packaging.jpg?v=1782833605","url":"https:\/\/auviraskincare.com\/products\/virtue-de-brassing-shampoo-colorkick-8-fl-oz-violet-toner-sulfate-free-brightening","provider":"Auvira Beauty","version":"1.0","type":"link"}