{"product_id":"verb-purple-shampoo-for-blonde-silver-hair-12-fl-oz-sulfate-free-toner-with-violet-pigment","title":"VERB Purple Shampoo for Blonde \u0026 Silver Hair, 12 fl oz — Sulfate-Free Toner with Violet Pigment","description":"\u003cp\u003e\u003cstrong\u003eVERB Purple Shampoo is a violet-toned cleansing formula that gently removes brassiness and refreshes blonde, grey, and silver hair between color appointments.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf you want a simple, color-safe shampoo that tones yellow or brassy undertones while adding moisture and shine, VERB Purple Shampoo offers pro-grade violet pigment and nourishing extracts in a sulfate-free base. Designed for routine use, it helps maintain cooler, fresher-looking hair without stripping color or over-drying strands. The formula pairs well with VERB Purple Mask for deeper conditioning and extended tonality.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VERB Purple Shampoo remove brass without damaging color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigment to counteract warm yellow tones while using gentle surfactants to cleanse. It’s formulated to be safe on color-treated hair and avoids harsh sulfates, which helps preserve dye and natural moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePro-grade violet pigment neutralizes brassy yellows\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing minimizes color fade\u003c\/li\u003e\n  \u003cli\u003eCoconut fatty acids add softness and improve manageability\u003c\/li\u003e\n  \u003cli\u003eFollow with VERB Purple Mask for extra color protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, massage to create a lather, then rinse thoroughly for even toning. For stronger correction or added hydration, alternate with your regular shampoo or layer with the Purple Mask as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply from roots to ends for uniform coverage\u003c\/li\u003e\n  \u003cli\u003eRinse well to avoid residual purple tinting\u003c\/li\u003e\n  \u003cli\u003eUse once weekly to maintain tone, increase frequency for more brass control\u003c\/li\u003e\n  \u003cli\u003eCombine with VERB Purple Mask for deeper conditioning and longer-lasting tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat nourishing ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eKey actives balance tone while restoring moisture and smoothness. Açaí extract and frankincense oil work with coconut-derived fatty acids to hydrate, soothe the scalp, and boost shine without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAçaí extract supplies vitamins and antioxidants for hydration\u003c\/li\u003e\n  \u003cli\u003eFrankincense oil helps smooth and comfort the scalp and strands\u003c\/li\u003e\n  \u003cli\u003eCoconut fatty acids increase softness and slip for easier detangling\u003c\/li\u003e\n  \u003cli\u003eViolet pigment delivers targeted color correction\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan anyone use VERB Purple Shampoo and is it cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is suitable for most hair types and textures, and works on color-treated or natural blonde, silver, and grey hair to reduce yellowing. VERB formulates this product without parabens, gluten, or harmful sulfates; it’s vegan, PETA-certified, and not tested on animals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for color-treated hair when used as directed\u003c\/li\u003e\n  \u003cli\u003eVegan and free from parabens, gluten, and harsh sulfates\u003c\/li\u003e\n  \u003cli\u003ePETA-certified cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eUnisex product suitable for men and women\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VERB Purple Shampoo is aimed at anyone looking to maintain cool, bright blonde, grey, or silver tones between salon visits—especially those who want a gentle, hydrating toner that won’t strip color. It’s ideal for people seeking an affordable, professional-leaning product that pairs with other VERB treatments for enhanced conditioning and longer-lasting tone. If you prefer sulfate-free, vegan haircare and need regular brass control with added nourishment, this product fits into your routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eVerb® Purple Shampoo: Aqua\/Water\/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum\/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use VERB Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use once weekly to maintain tone; increase to 2–3 times weekly for stronger brass control, depending on hair porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VERB Purple Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated sulfate-free and safe for most color-treated blonde, grey, and silver hair when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VERB","offers":[{"title":"Default Title","offer_id":49628860776586,"sku":"B09QBSP51B","price":84.78,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/verb-purple-shampoo-front-bottle.jpg?v=1782925895","url":"https:\/\/auviraskincare.com\/products\/verb-purple-shampoo-for-blonde-silver-hair-12-fl-oz-sulfate-free-toner-with-violet-pigment","provider":"Auvira Beauty","version":"1.0","type":"link"}