{"product_id":"vanidox-purple-toning-shampoo-for-gray-silver-hair-16-fl-oz-sulfate-free-conditioning","title":"VANIDOX Purple Toning Shampoo for Gray \u0026 Silver Hair - 16 fl oz, Sulfate-Free Conditioning","description":"\u003cp\u003e\u003cstrong\u003eVANIDOX Brass Toning Purple Shampoo is a sulfate-free purple pigment shampoo formulated to neutralize brassy tones and refresh grey, silver, and highlighted hair while delivering nourishment.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated 16 fl oz formula combines purple pigment with conditioning agents like sea buckthorn oil, hydrolyzed keratin, collagen, silk protein and hyaluronic acid to tone, strengthen and hydrate color-treated gray and silver hair. Use it periodically to reduce yellowing and restore cool, luminous tones without over-drying. The product is designed for regular at-home toning between salon visits and for anyone seeking to maintain crisp silver, white, or ash highlights.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without stripping moisture?\u003c\/h3\u003e\n\n\u003cp\u003eVANIDOX balances pigment with conditioning ingredients so it deposits violet pigments that counteract warm, yellow tones while delivering hydration. The sulfate-free base avoids harsh surfactants that can leach color or leave hair rough, and proteins plus oils rebuild and smooth the hair surface.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet pigment neutralizes yellow and orange undertones.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants gently cleanse without excessive drying.\u003c\/li\u003e\n  \u003cli\u003eSea buckthorn oil and hyaluronic acid lock in moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed keratin, collagen, and silk protein strengthen and reduce breakage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use VANIDOX Purple Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency depends on your hair’s porosity, brightness goals, and color intensity. For most silver or grey hair types, using this purple shampoo once or twice weekly is enough to maintain cool tones; darker or very porous hair may need more frequent applications initially.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e1–2 times per week for routine maintenance.\u003c\/li\u003e\n  \u003cli\u003eUp to 2–3 times weekly for heavy brassiness or porous hair (shorter rinse times).\u003c\/li\u003e\n  \u003cli\u003eAlternate with a nourishing conditioner to prevent over-toning.\u003c\/li\u003e\n  \u003cli\u003eAdjust duration (30 seconds to 5 minutes) based on desired toning strength.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this purple shampoo work on color-treated and natural grey hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula is suited for both natural grey\/silver and color-processed hair. Its pigment deposits and reparative ingredients help maintain salon tones on color-treated hair and freshen neutral or yellowed natural grey strands.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEffective on natural silver, white, and grey shades.\u003c\/li\u003e\n  \u003cli\u003eSafe for chemically-lightened or highlighted hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eHelps preserve salon color between appointments.\u003c\/li\u003e\n  \u003cli\u003eUse conditioning treatments to complement toning sessions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after a few uses?\u003c\/h3\u003e\n\n\u003cp\u003eAfter several uses you should notice cooler, clearer silver or grey tones, less visible yellowing, and improved manageability. The blend of proteins and oils will make strands feel smoother and appear shinier without heavy buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReduced brassiness and yellow cast.\u003c\/li\u003e\n  \u003cli\u003eEnhanced cool, luminous silver and grey tones.\u003c\/li\u003e\n  \u003cli\u003eSofter texture and reduced breakage from strengthening actives.\u003c\/li\u003e\n  \u003cli\u003eBalanced hydration for a healthier-looking finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VANIDOX Brass Toning Purple Shampoo is aimed at people with grey, silver, white, or light blonde hair who want a gentle, salon-grade at-home toner. It’s appropriate for those with color-treated or natural grey hair who prefer sulfate-free cleansing and added reparative benefits from keratin, collagen and nourishing oils. If you’re maintaining highlights, combating yellowing, and seeking improved hair strength and shine between professional appointments, this formula is a practical at-home solution.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VANIDOX Purple Shampoo on dark blonde hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Use sparingly and monitor rinse time; apply 30 seconds to a few minutes to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is formulated for color-treated and chemically lightened grey or silver hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VANIDOX","offers":[{"title":"Default Title","offer_id":49625811517578,"sku":"B0DLR1P3XS","price":76.53,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/vanidox-front-packaging-16oz_3c51be17-f745-4040-8c7a-86c78181d3f1.jpg?v=1782901264","url":"https:\/\/auviraskincare.com\/products\/vanidox-purple-toning-shampoo-for-gray-silver-hair-16-fl-oz-sulfate-free-conditioning","provider":"Auvira Beauty","version":"1.0","type":"link"}