{"product_id":"urban-decay-24-7-waterproof-waterline-eyeliner-pencil-hemp-milk-matte-white-creamy-24hr-wear","title":"URBAN DECAY 24\/7 Waterproof Waterline Eyeliner Pencil Hemp Milk (Matte White) — Creamy, 24HR Wear","description":"\u003cstrong\u003eUrban Decay 24\/7 Waterproof Waterline Eyeliner in Hemp Milk is a creamy, matte white pencil formulated to brighten the waterline and provide smudge- and transfer-resistant definition that lasts up to 24 hours.\u003c\/strong\u003e\n\nUrban Decay’s 24\/7 Waterline Eyeliner is designed for precision along the inner rim and upper lashline without tugging or fading. This ultra-creamy formula glides on smoothly thanks to hydrating ingredients like Vitamin E, jojoba oil, and cottonseed oil, giving a comfortable wear that resists sweat, water, and transfer. Hemp Milk—an opaque matte white—serves as a brightening shade to open the eye area, while the broader 24\/7 line includes neutral tones for everything from subtle definition to dramatic contouring.\n\n\u003ch3\u003eHow will Hemp Milk change my eye appearance?\u003c\/h3\u003e\n\u003cp\u003eApplying Hemp Milk to the lower waterline or inner corner instantly creates the illusion of wider, more alert eyes. The matte white pigment neutralizes redness and reflects light without shimmer, making it a go-to for a refreshed, awake look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens and enlarges the eye visually.\u003c\/li\u003e\n  \u003cli\u003eMutes redness along the waterline for a cleaner finish.\u003c\/li\u003e\n  \u003cli\u003ePairs with darker liners for contrast and dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this pencil safe and comfortable for waterline use?\u003c\/h3\u003e\n\u003cp\u003eYes—this pencil is formulated to be waterline safe and glide on without pulling delicate skin. Its hydrating blend reduces irritation risk while delivering a waterproof, smudge-resistant film that keeps color where you applied it.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating oils prevent dryness and tugging.\u003c\/li\u003e\n  \u003cli\u003eWaterproof and sweat-resistant for long wear.\u003c\/li\u003e\n  \u003cli\u003eDesigned specifically for inner-rim application and tightlining.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the color stay put and what about touch-ups?\u003c\/h3\u003e\n\u003cp\u003eThe 24\/7 formula is engineered for extended wear, offering up to 24 hours of staying power in many conditions. Because it’s transfer- and smudge-resistant, you’ll typically need fewer touch-ups during the day, especially when used with primer and setting spray.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eResists smudging, running, and transfer throughout the day.\u003c\/li\u003e\n  \u003cli\u003eWorks well with Eyeshadow Primer Potion and All Nighter Setting Spray for extra longevity.\u003c\/li\u003e\n  \u003cli\u003eMinimal reapplication compared to standard eyeliners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat other ways can I use this pencil besides waterlining?\u003c\/h3\u003e\n\u003cp\u003eBeyond the waterline, Hemp Milk doubles as a multitasking eye product: use it as a base to intensify lighter shadows, a highlighter in the inner corner, or a soft base for blending other liners. Its creamy texture makes it versatile for multiple eye techniques.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply as an eyeshadow base to boost color payoff.\u003c\/li\u003e\n  \u003cli\u003eUse for tightlining the upper lashline to subtly lift the eye shape.\u003c\/li\u003e\n  \u003cli\u003eBlend under powder shadows for soft, diffused looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for: This pencil is ideal for anyone wanting brighter, more awake-looking eyes with minimal effort—makeup beginners who need an easy brightening trick, busy professionals who want long-lasting results, and makeup artists who require a reliable white base or inner-corner highlight. It also suits those with sensitive under-eye skin seeking a creamy, non-drying formula that performs through sweat and humidity.\n\n\u003cul\u003e\n  \u003cli\u003eFeatures: waterline-safe, waterproof, smudge-resistant, 24-hour wear.\u003c\/li\u003e\n  \u003cli\u003eKey ingredients: Vitamin E, jojoba oil, cottonseed oil for smooth application.\u003c\/li\u003e\n  \u003cli\u003eFinish: Matte opaque white (Hemp Milk) for brightening and definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e2030114 - INGREDIENTS: CI 77891 \/ TITANIUM DIOXIDE • HYDROGENATED POLYISOBUTENE • TRIMETHYLSILOXYSILICATE • ISODODECANE • SYNTHETIC WAX • MICA • POLYBUTENE • ETHYLENE\/PROPYLENE COPOLYMER • COPERNICIA CERIFERA CERA \/ CARNAUBA WAX \/ CIRE DE CARNAUBA • SILICA • DISTEARDIMONIUM HECTORITE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • PROPYLENE CARBONATE (F.I.L. N70050112\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Hemp Milk inside my lower waterline?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Hemp Milk is formulated for waterline use and glides on smoothly for brightening without tugging.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does this eyeliner smudge or transfer during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No—it's waterproof, smudge-resistant, and designed to resist transfer for extended wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"URBAN DECAY","offers":[{"title":"Default Title","offer_id":49630605901962,"sku":"B0DKGB6XYK","price":86.84,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/urban-decay-hemp-milk-front-packaging.jpg?v=1782935181","url":"https:\/\/auviraskincare.com\/products\/urban-decay-24-7-waterproof-waterline-eyeliner-pencil-hemp-milk-matte-white-creamy-24hr-wear","provider":"Auvira Beauty","version":"1.0","type":"link"}