{"product_id":"tresemme-keratin-smooth-color-shampoo-20-oz-sulfate-free-anti-fade-frizz-control","title":"TRESemmé Keratin Smooth Color Shampoo 20 oz — Sulfate-Free, Anti-Fade \u0026 Frizz Control","description":"\u003cp\u003e\u003cstrong\u003eTRESemmé Keratin Smooth Color Sulfate-Free Shampoo is a salon-inspired, amino acid and ceramide-enriched cleanser that gently removes impurities while preserving vibrancy in color-treated hair for up to 60 days.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep professionally colored hair looking glossy and controlled without harsh sulfates. This 20 oz bottle from TRESemmé uses Pro Style Technology with Anti-Fade protection to smooth frizz and seal shine, supporting salon-quality results between color appointments. Formulated without sulfates, parabens, mineral oils or DMDM hydantoin, the shampoo is crafted to reduce color washout while strengthening strands with amino acids and ceramide.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo protect color for up to 60 days?\u003c\/h3\u003e\n\u003cp\u003eThe Anti-Fade system is designed to minimize pigment loss and lock in a glossy finish so color appears fresher longer. Regular use helps maintain vibrancy while reducing the frequency of color touch-ups.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProprietary Anti-Fade technology reduces color stripping during washes.\u003c\/li\u003e\n\u003cli\u003eSulfate-free surfactants cleanse gently without aggressive pigment removal.\u003c\/li\u003e\n\u003cli\u003eCeramide helps seal the hair surface to preserve shine and color reflection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it control frizz and improve manageability?\u003c\/h3\u003e\n\u003cp\u003eTRESemmé Keratin Smooth Color combines smoothing keratin-inspired ingredients with conditioning actives to tame flyaways and make styling easier. You should notice smoother strands and less static from root to tip after repeated use.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmino acids and keratin-smoothing agents reduce frizz and promote sleek texture.\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients increase slip, so combing and styling feel easier.\u003c\/li\u003e\n\u003cli\u003eReports indicate hair becomes up to 3x more manageable versus a non-conditioning shampoo.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for daily use and sensitive color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eThe sulfate-free formula is milder than traditional clarifying shampoos, making it suitable for routine cleansing of color-treated hair. It removes oil and buildup while avoiding aggressive detergents that accelerate color fade.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFree from sulfates, parabens, mineral oils and DMDM hydantoin.\u003c\/li\u003e\n\u003cli\u003eGentle lathering action cleans without stripping natural oils or dye pigments.\u003c\/li\u003e\n\u003cli\u003eRecommended to follow with the matching Keratin Smooth Color conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for optimal color and smoothness?\u003c\/h3\u003e\n\u003cp\u003eUse on wet hair, focusing the lather at the roots and distributing through the lengths. Rinse thoroughly and follow with the TRESemmé Keratin Smooth Color Conditioner to lock in benefits and enhance manageability.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStep 1: Apply to wet hair and massage scalp and roots to create a gentle lather.\u003c\/li\u003e\n\u003cli\u003eStep 2: Squeeze shampoo through mid-lengths to ends and rinse completely.\u003c\/li\u003e\n\u003cli\u003eStep 3: Pair with the Keratin Smooth Color Conditioner and style as usual.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This 20 oz TRESemmé Keratin Smooth Color Sulfate-Free Shampoo is aimed at people with professionally or at-home colored hair who want to extend color longevity, reduce frizz, and achieve a sleeker look without strong detergents. It suits those seeking salon-style performance from an affordable, PETA-approved brand and works well as part of a color-care routine when combined with matching conditioner and styling products.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Eau), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Chloride, Punica Granatum Seed Oil, Camellia Oleifera Seed Oil, Ethylhexyl Methoxycinnamate, Hydrolyzed Keratin, Fragrance (Parfum), Citric Acid, Sodium Benzoate, Glycol Distearate, Coconut Acid, Polyquaternium-10, Stearamidopropyl Dimethylamine, Disodium Edta, Ppg-9, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal, Limonene, Linalool\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for dyed or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula gently cleanses while Anti-Fade technology and ceramide help preserve pigment and shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Keratin Smooth Color shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo. For best results, pair with the Keratin Smooth Color conditioner and adjust frequency to your hair's oiliness and color needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TRESemmé","offers":[{"title":"Default Title","offer_id":49625569591434,"sku":"B08QF8977C","price":80.62,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tresemme-front-packaging-20oz.jpg?v=1782896221","url":"https:\/\/auviraskincare.com\/products\/tresemme-keratin-smooth-color-shampoo-20-oz-sulfate-free-anti-fade-frizz-control","provider":"Auvira Beauty","version":"1.0","type":"link"}