{"product_id":"tower-28-swipe-serum-concealer-medium-7-0-ktown-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","title":"Tower 28 Swipe Serum Concealer — Medium 7.0 KTOWN Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer in 7.0 KTOWN is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening under-eyes and concealing imperfections.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer combines buildable pigments with skincare actives — hyaluronic acid for hydration and centella asiatica for soothing — to deliver a natural, non-flaky finish. Shade 7.0 (KTOWN) is a medium tone with neutral undertones designed to blend seamlessly into medium complexions. The formula is non-comedogenic and designed to play nice with sensitive, dry, or blemish-prone skin while offering versatile coverage from spot correction to under-eye brightening.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer wear throughout the day?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum Concealer is formulated to feel lightweight and stay comfortable during wear. It provides medium-to-full coverage that you can build without caking, and the hyaluronic acid helps maintain skin hydration to reduce creasing on dry or textured areas.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium to full, buildable coverage for dark circles and blemishes\u003c\/li\u003e\n  \u003cli\u003eHydrating base reduces settling into fine lines\u003c\/li\u003e\n  \u003cli\u003eNatural finish that blends with foundation or bare skin\u003c\/li\u003e\n  \u003cli\u003eSet with powder for extended longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer be gentle on sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes soothing centella asiatica and is non-comedogenic, which helps make it suitable for skin prone to irritation or breakouts. Pigments are coated with lysine, an amino acid that helps the product sit smoothly on the skin to avoid flaking or emphasizing dry patches.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica calms and helps reduce visible redness\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid delivers lightweight moisture\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-minded formulation\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize cling to dry areas\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best coverage and finish with Swipe Serum Concealer?\u003c\/h3\u003e\n\u003cp\u003eApply directly with the wand to targeted areas and blend gently using fingers, a brush, or a sponge for a seamless finish. For longer wear, set lightly with a translucent or matching GetSet powder; for under-eye brightening, choose a shade one tone lighter than your skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe to apply — no extra tools required\u003c\/li\u003e\n  \u003cli\u003eBlend outward for a natural edge\u003c\/li\u003e\n  \u003cli\u003eSet with powder for added longevity\u003c\/li\u003e\n  \u003cli\u003eUse a lighter shade to amplify under-eye brightness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the Swipe Serum Concealer different from other concealers?\u003c\/h3\u003e\n\u003cp\u003eRather than a purely makeup-first approach, this concealer merges skincare benefits with pigment performance. Ingredients like hyaluronic acid and lysine-treated pigments aim to enhance skin texture and hydration while providing reliable coverage that won’t feel heavy or look cakey.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSerum-like glide with medium-to-full pigment payoff\u003c\/li\u003e\n  \u003cli\u003eSkincare-infused formula that supports skin appearance over time\u003c\/li\u003e\n  \u003cli\u003eNeutral undertone in shade 7.0 designed for medium complexions\u003c\/li\u003e\n  \u003cli\u003eCreated with sensitive skin needs in mind\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is suited for people seeking a comfortable, hydrating concealer with substantial coverage that won’t emphasize dryness. It’s a good match for those with sensitive, dry, combination, or blemish-prone skin who want a natural finish and skincare-forward ingredients. If you want a multi-use product that can cover imperfections, brighten the under-eye area, and hydrate while blending easily, Swipe in 7.0 KTOWN is built for that purpose.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, is non-comedogenic, and designed to be gentle on sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use shade 7.0 KTOWN for under-eye brightening?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a shade one tone lighter than your base for brightening; blend the Swipe applicator and set lightly with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":49629052272778,"sku":"B0CFWVJS6D","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tower-28-swipe-serum-concealer-front-packaging_c29495d3-7e35-4523-94a1-525ee36728f1.jpg?v=1782926840","url":"https:\/\/auviraskincare.com\/products\/tower-28-swipe-serum-concealer-medium-7-0-ktown-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","provider":"Auvira Beauty","version":"1.0","type":"link"}