{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-light-medium-cool-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, Shade 4.0 Light\/Medium Cool with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to cover dark circles, redness, and blemishes while nourishing skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to sit at the intersection of skincare and makeup, this lightweight cream concealer blends buildable pigments with skin-calming ingredients. The 0.22 oz tube in shade 4.0 “DTLA” offers a light tone with medium-cool undertones, formulated to feel comfortable on sensitive or dry skin while giving a natural, even finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer feel and wear on the skin?\u003c\/h3\u003e\n\u003cp\u003eThe texture is silky and fluid so it spreads easily without settling into fine lines or clinging to dry patches. Despite its serum-like glide, the formula builds to medium or fuller coverage when layered, maintaining a breathable, skin-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight cream that blends smoothly with fingers, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eMedium-to-full, buildable opacity for targeted correction\u003c\/li\u003e\n  \u003cli\u003eNatural finish that resists cakiness and heavy buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat skincare actives are included and why do they matter?\u003c\/h3\u003e\n\u003cp\u003eSwipe marries cosmetic pigments with hydrating and calming actives to support skin comfort under makeup. Key ingredients like hyaluronic acid deliver moisture, while centella asiatica soothes irritation, and lysine-coated pigments help improve how the product sits on skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid: attracts and retains hydration for a plump look\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica: calming botanical to reduce visible redness and sensitivity\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments: minimize flaking and promote smoother application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for under-eye brightening or spot coverage?\u003c\/h3\u003e\n\u003cp\u003eUse the wand to swipe directly where you need coverage, then blend gently. For a brighter under-eye effect, select a shade one step lighter than your match; for concealment of blemishes or redness, layer in the matching shade and set for longer wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on with applicator then blend with fingertip, brush, or sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a light powder (e.g., GetSet Powder) to extend wear\u003c\/li\u003e\n  \u003cli\u003eChoose one shade lighter to use primarily as an under-eye brightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or acne-prone skin?\u003c\/h3\u003e\n\u003cp\u003eThe formula is non-comedogenic and created with sensitivity in mind, avoiding heavy, pore-clogging ingredients. Its soothing and hydrating profile helps reduce the likelihood of irritation while providing coverage for blemishes and discoloration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic formulation suitable for blemish-prone skin\u003c\/li\u003e\n  \u003cli\u003eCalming ingredients help minimize irritation during wear\u003c\/li\u003e\n  \u003cli\u003eLightweight base avoids feeling greasy or heavy on skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer is ideal for anyone seeking a multi-tasking concealer that looks like makeup but feels like skincare. It’s particularly well-suited to those with sensitive, dry, or combination skin who want medium-to-full coverage without a heavy feel, and for buyers who prefer formulas with hydration and soothing botanicals. Shade 4.0 “DTLA” fits light complexions with medium cool undertones and works as both a corrective product and an under-eye brightener when used intentionally.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe Serum Concealer under the eyes daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s formulated to hydrate and brighten under eyes; set with a light powder for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the non-comedogenic formula is designed to avoid clogging pores while offering coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":49629044637834,"sku":"B0CFWMNJX2","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tower28-swipe-serum-concealer-front-packaging_b55cf5dc-ef27-4ca4-9371-ff6c92b88dff.jpg?v=1782926784","url":"https:\/\/auviraskincare.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-light-medium-cool-with-hyaluronic-acid-centella","provider":"Auvira Beauty","version":"1.0","type":"link"}