{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-2-0-fair-neutral-cool-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 2.0 Fair\/Neutral Cool with Hyaluronic Acid \u0026 Centella","description":"\u003cstrong\u003eSwipe Serum Concealer by Tower 28 is a hydrating, medium-to-full coverage concealer that glides on like a serum and brightens under-eyes while calming sensitive skin.\u003c\/strong\u003e\n\n\u003cp\u003eThis lightweight cream concealer blends skincare benefits with makeup performance: hyaluronic acid delivers moisture, centella asiatica soothes irritation, and lysine-coated pigments help the formula sit smoothly on dry or textured skin. Shade 2.0 (BU) reads as a light tone with neutral-cool undertones, designed to neutralize redness and brighten under-eye shadows without feeling heavy. It applies easily with the integrated applicator, builds from medium to fuller coverage, and pairs well with setting powder for longer wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer keep skin hydrated without looking cakey?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hyaluronic acid to attract and hold moisture near the skin surface so the concealer doesn't settle into fine lines or cling to patches. Lightweight emollients create a smooth glide that gives coverage while preserving a natural, skin-like finish. Because pigments are lysine-coated, they disperse evenly for less patchiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for moisture retention\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments for even application\u003c\/li\u003e\n  \u003cli\u003eNon-greasy emollients to prevent cakey buildup\u003c\/li\u003e\n  \u003cli\u003eDesigned to layer without creasing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work for sensitive or breakout-prone skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the clean, non-comedogenic formula is built to be gentle. Centella asiatica (cica) calms redness and irritation, while the lightweight texture minimizes pore-clogging risk. It’s formulated to be suitable for skin types that react to heavy, occlusive makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoothing centella to reduce visible redness\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic to lower breakout potential\u003c\/li\u003e\n  \u003cli\u003eDermatologist-minded ingredients for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the integrated applicator to swipe directly onto dark circles, blemishes, or areas needing brightening. Blend using your fingertip, a dense brush, or a sponge, and gently build coverage where necessary. For extended longevity, lightly set with a translucent or GetSet powder.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe to place product precisely\u003c\/li\u003e\n  \u003cli\u003eBlend outward for natural edges\u003c\/li\u003e\n  \u003cli\u003eLayer for medium to fuller coverage\u003c\/li\u003e\n  \u003cli\u003eSet with powder to reduce transfer and extend wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan Swipe be used as both concealer and under-eye brightener?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — choose your shade intentionally: your usual match will camouflage blemishes, while selecting one shade lighter can brighten under-eyes without looking stark. The formula’s hydrating base helps it sit smoothly under the eye area without emphasizing dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSame formula for spot concealing and under-eye brightening\u003c\/li\u003e\n  \u003cli\u003ePick one shade lighter to brighten without chalkiness\u003c\/li\u003e\n  \u003cli\u003eHydrating base prevents settling into fine lines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Swipe Serum Concealer suits anyone seeking a skincare-forward concealer that balances buildable, natural-looking coverage with hydration and calming ingredients. It’s especially helpful for people with dry, sensitive, or combination skin who want a light-feeling formula that still hides dark circles, redness, and blemishes. If you want a concealer that acts like makeup and works like skin care, Shade 2.0 BU offers a cool-neutral light tone ideal for evening out and brightening fair skin.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is lightweight and non-comedogenic; set with powder to control shine and extend wear on oilier skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose between my regular shade and one lighter for under-eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use your regular shade to conceal blemishes; pick one shade lighter if you want subtle under-eye brightening without looking ashy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":49629042638986,"sku":"B0CFWJ9Z4T","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tower-28-swipe-serum-concealer-front-packaging.jpg?v=1782926748","url":"https:\/\/auviraskincare.com\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-2-0-fair-neutral-cool-with-hyaluronic-acid-centella","provider":"Auvira Beauty","version":"1.0","type":"link"}