{"product_id":"tower-28-swipe-serum-concealer-5-0-light-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","title":"Tower 28 Swipe Serum Concealer — 5.0 Light\/Neutral Hydrating Medium-Full Coverage with Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum to blur dark circles, redness, and blemishes while soothing sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis creamy, skin-care-infused formula combines hyaluronic acid for lasting moisture and centella asiatica to calm irritation, delivering natural-looking coverage without settling into fine lines or flaking. Shade 5 (Light\/Neutral) is tuned to brighten without obvious warmth or coolness, making it a versatile choice for fair to light complexions with neutral undertones. The pigments are treated with amino-acid coatings to promote smooth application and improved skin appearance over time.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer perform on dry or sensitive skin?\u003c\/h3\u003e\n\u003cp\u003eDesigned for sensitive skin, the concealer keeps hydration front and center so it won’t cling to dry patches. Lightweight cream slips on smoothly and resists creasing for a comfortable wear that feels like skincare, not makeup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid locks in moisture throughout the day.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica soothes redness and reduces irritation.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formula avoids pore-clogging on blemish-prone skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan it really cover dark circles and blemishes without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eYes—this product builds from medium to fuller opacity while maintaining a natural finish. Apply directly with the wand and blend to target under-eye shadows or spot-conceal breakouts without a cakey look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-buildable pigmentation lets you customize coverage.\u003c\/li\u003e\n  \u003cli\u003eSerum-like slip prevents dragging delicate skin under the eyes.\u003c\/li\u003e\n  \u003cli\u003eUse a shade lighter to add subtle brightening under the eye.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat application tips make this concealer last longer?\u003c\/h3\u003e\n\u003cp\u003eFor extended wear, blend the product into skin then set lightly with a translucent setting powder where needed. Layer thinly and build coverage only on areas that need it to avoid heaviness and to prolong wear time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe, blend with a finger, sponge, or brush for even finish.\u003c\/li\u003e\n  \u003cli\u003eSet T-zone or under-eye with a light dusting of GetSet Powder.\u003c\/li\u003e\n  \u003cli\u003eSpot-apply and layer—don’t overload—to prevent creasing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich skin concerns does this concealer address beyond coverage?\u003c\/h3\u003e\n\u003cp\u003eBeyond concealing, the formula supports skin health by incorporating ingredients that hydrate and calm. Pigments are coated with lysine to reduce flakiness and encourage smoother texture, aligning makeup with daily skin care benefits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePigment coating supports a smoother, non-drying finish.\u003c\/li\u003e\n  \u003cli\u003eHydration-rich base helps maintain skin elasticity.\u003c\/li\u003e\n  \u003cli\u003eFormulated to be gentle for daily use on sensitive areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Swipe Serum Concealer suits anyone wanting dependable, natural-looking coverage while prioritizing hydration and skin-friendly ingredients—especially those with sensitive, dry, or blemish-prone skin seeking a lightweight yet buildable under-eye and spot concealer. Shade 5 (Light\/Neutral) is ideal for light skin tones with neutral undertones who want subtle brightening without obvious color shift.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer good for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's non-comedogenic and lightweight, but oily skin may prefer light setting powder to reduce shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this under my eyes every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—formulated with hyaluronic acid and centella, it's gentle enough for regular under-eye use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":49629064265866,"sku":"B0CFX4HYWF","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tower28-front-packaging-swipe-serum.jpg?v=1782926896","url":"https:\/\/auviraskincare.com\/products\/tower-28-swipe-serum-concealer-5-0-light-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","provider":"Auvira Beauty","version":"1.0","type":"link"}