{"product_id":"tower-28-swipe-serum-concealer-10-0-noho-medium-tan-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","title":"Tower 28 Swipe Serum Concealer — 10.0 NOHO Medium-Tan Neutral, Hydrating Medium-Full Coverage with Hyaluronic Acid","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage cream concealer that glides on like a serum while brightening under-eyes and camouflaging blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula blends skin care and makeup, delivering buildable coverage that won’t settle into fine lines or emphasize dry patches. Infused with hyaluronic acid for hydration and centella asiatica to soothe, the concealer is designed for sensitive and dry-prone skin. Shade 10.0 NOHO is a medium-tan neutral tone that aims to match warm, balanced complexions.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer wear through my day?\u003c\/h3\u003e\n\u003cp\u003eThe texture is silky and hydrating, so it layers without feeling cakey. It provides medium to full coverage that you can build, and when set with a lightweight powder it stays put longer while keeping a natural finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlide-on application resists creasing and feathering.\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent powder for increased longevity.\u003c\/li\u003e\n  \u003cli\u003eDoesn’t cake over dry or textured skin when blended properly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on sensitive or dry skin?\u003c\/h3\u003e\n\u003cp\u003eYes — the formulation emphasizes gentle ingredients to calm and hydrate. Hyaluronic acid helps attract moisture, while centella asiatica helps soothe irritation; the non-comedogenic formula minimizes pore-clogging risks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration and smoother blending.\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to reduce redness and sensitivity signs.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, suitable for blemish-prone or reactive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I get the best coverage and brightening effect?\u003c\/h3\u003e\n\u003cp\u003eUse the built-in applicator to swipe directly onto under-eye areas or spots, then blend with your fingertip, a brush, or a damp sponge. For extra brightness, choose a shade one tone lighter as a targeted under-eye highlighter.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe on with the applicator for precise placement.\u003c\/li\u003e\n  \u003cli\u003eBlend outward gently to avoid tugging delicate skin.\u003c\/li\u003e\n  \u003cli\u003eLightly set with GetSet Powder to reduce transfer and extend wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this product different from other concealers?\u003c\/h3\u003e\n\u003cp\u003eSwipe Serum Concealer combines pigment performance with skin-supporting ingredients rather than simply masking imperfections. Pigments are coated in lysine, an amino acid, to create a smoother finish that reduces flaking and helps makeup sit better on the skin’s surface.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLysine-coated pigments for a refined, non-drying finish.\u003c\/li\u003e\n  \u003cli\u003eSerum-like glide that offers buildable coverage without heaviness.\u003c\/li\u003e\n  \u003cli\u003eFormulated with sensitive-skin priorities in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer in 10.0 NOHO is aimed at anyone seeking medium-to-full, hydrating coverage who also wants skin-friendly actives. It’s especially useful for people with dry, sensitive, or blemish-prone skin who prefer makeup that feels lightweight, layers easily, and can double as a brightener when selecting a lighter shade. If you want coverage that looks natural while supporting skin comfort, this concealer is a practical everyday option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe Serum Concealer on blemishes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It offers medium-to-full buildable coverage suitable for spot concealing and can be layered until you reach desired coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated with hyaluronic acid and centella asiatica, it’s designed for sensitive and dry-prone skin and is non-comedogenic.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":49628075917450,"sku":"B0FL769HML","price":88.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tower28-swipe-serum-front-packaging.jpg?v=1782922339","url":"https:\/\/auviraskincare.com\/products\/tower-28-swipe-serum-concealer-10-0-noho-medium-tan-neutral-hydrating-medium-full-coverage-with-hyaluronic-acid","provider":"Auvira Beauty","version":"1.0","type":"link"}