{"product_id":"too-faced-born-this-way-soft-matte-foundation-light-beige-weightless-matte-24h-hydration-oil-control","title":"Too Faced Born This Way Soft Matte Foundation — Light Beige, Weightless Matte, 24H Hydration \u0026 Oil Control","description":"\u003cstrong\u003eToo Faced Born This Way Soft Matte Foundation is a lightweight, buildable medium-to-full coverage foundation that blurs pores, controls oil, and stays put through sweat and humidity.\u003c\/strong\u003e\n\n\u003cp\u003eThis waterproof, sweat-resistant formula delivers a soft matte finish without drying the skin. Designed to feel weightless while providing 24-hour performance, it smooths the look of imperfections and creates a natural, skin-like result. The color-true, buildable texture blends easily and helps reduce the visible appearance of pores while providing balanced oil control for a polished complexion.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this foundation keep skin matte without feeling dry?\u003c\/h3\u003e\n\u003cp\u003eThe Born This Way Soft Matte formula balances oil control with a hydrating base so skin stays comfortable all day. It contains ingredients that lock in moisture for up to 12 hours while delivering immediate and lasting oil control, preventing the tightness often associated with mattifying products.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless texture that avoids cakiness or creasing\u003c\/li\u003e\n  \u003cli\u003e12 hours of hydration to maintain skin comfort\u003c\/li\u003e\n  \u003cli\u003eSoft-matte finish that reduces shine without dulling skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it cover blemishes and blur pores effectively?\u003c\/h3\u003e\n\u003cp\u003eThis foundation provides medium-to-full coverage that can be layered for additional concealment while remaining natural-looking. The formula is specifically designed to diffuse the appearance of lines and pores, giving the skin a smoother, more even surface without masking your natural texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage to spot-conceal or even skin tone\u003c\/li\u003e\n  \u003cli\u003eOptical blurring for decreased pore visibility\u003c\/li\u003e\n  \u003cli\u003eNon-creasing and non-caking for long-lasting smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does it perform in active conditions like heat, sweat, or humidity?\u003c\/h3\u003e\n\u003cp\u003eBorn This Way Soft Matte is formulated to resist water, sweat, and humidity for reliable wear during active days. Its waterproof performance helps maintain coverage and finish when you need it most, making it suitable for humid climates or long events where touch-ups are inconvenient.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof and sweat-resistant build for extended wear\u003c\/li\u003e\n  \u003cli\u003eHumidity resistance to prevent makeup breakdown\u003c\/li\u003e\n  \u003cli\u003eMaintains color-true coverage throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs the formula skin-friendly and ethical?\u003c\/h3\u003e\n\u003cp\u003eThe foundation is non-comedogenic and crafted to avoid clogging pores, supporting clearer-looking skin while you wear it. It’s also vegan and cruelty free, aligning with ethical preferences for many shoppers seeking effective beauty products without animal testing or animal-derived ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-comedogenic to help reduce the chance of breakouts\u003c\/li\u003e\n  \u003cli\u003eVegan formulation with no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eCruelty free — not tested on animals\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Too Faced Born This Way Soft Matte Foundation is ideal for people who want a longwearing, natural-looking matte finish without dryness—especially those with combination to oily skin, anyone living in humid climates, or users who prefer a buildable medium-to-full coverage foundation that still appears like skin. It suits shoppers seeking ethical beauty options like vegan and cruelty-free products and anyone wanting a waterproof, sweat-resistant foundation for all-day confidence.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\\Aqua\\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone\/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone\/Silsesquioxane Copolymer, Cetyl Peg\/Ppg-10\/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone\/Peg-10\/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+\/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)] ILN52756\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does Born This Way Soft Matte Foundation last on skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula offers long-lasting wear and is designed for up to 24-hour coverage with immediate oil control and smudge resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for sensitive or acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s non-comedogenic and non-drying, making it suitable for many acne-prone or sensitive skin types, but patch testing is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Too Faced","offers":[{"title":"Default Title","offer_id":49620270514314,"sku":"B0D6TWD9J4","price":134.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/too-faced-foundation-front-packaging.jpg?v=1782838277","url":"https:\/\/auviraskincare.com\/products\/too-faced-born-this-way-soft-matte-foundation-light-beige-weightless-matte-24h-hydration-oil-control","provider":"Auvira Beauty","version":"1.0","type":"link"}