{"product_id":"too-faced-born-this-way-ethereal-light-illuminating-smoothing-concealer-oatmeal-hydrating-waterproof-long-wear-finish","title":"Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer — Oatmeal, hydrating, waterproof long-wear finish","description":"\u003cp\u003e\u003cstrong\u003eToo Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is a serum-light, waterproof concealer that hides imperfections, brightens dark circles, and delivers 24-hour hydration.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis lightweight concealer blends skincare actives with buildable coverage to create a natural, luminous finish. Infused with hyaluronic acid, aloe leaf extract, daikon seed extract and squalane, the formula aims to hydrate skin while minimizing the look of fatigue. The specially designed applicator allows precise placement under the eye and across small blemishes, and the waterproof, long-wear formula resists creasing for extended wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this concealer hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe Born This Way Ethereal Light concealer uses a serum-like texture that layers moisture without thickness. Hyaluronic acid attracts and holds water, while squalane and aloe help smooth and soften skin so the product wears comfortably all day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate and sustained hydration\u003c\/li\u003e\n  \u003cli\u003eSqualane and aloe leaf extract to improve skin feel and smoothing\u003c\/li\u003e\n  \u003cli\u003eLightweight, non-greasy finish that won’t cake\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it really reduce the look of dark circles and fatigue?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to brighten and conceal simultaneously, using light-reflecting pigments plus hydrating botanicals to refresh the under-eye area. While makeup doesn’t change skin physiology, this concealer minimizes shadows and creates a visibly more awake appearance when blended properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightening pigments to counter under-eye shadow\u003c\/li\u003e\n  \u003cli\u003eDaikon seed extract and botanical actives to smooth texture\u003c\/li\u003e\n  \u003cli\u003eBuildable coverage lets you target heavy or subtle discoloration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the coverage last and is it transfer-resistant?\u003c\/h3\u003e\n\u003cp\u003eThis waterproof formula is engineered for extended wear and resists creasing and transfer throughout the day. It locks into place for up to 24 hours of coverage while maintaining a natural luminosity rather than a flat, powdered look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWaterproof and long-wear finish ideal for busy days\u003c\/li\u003e\n  \u003cli\u003eNon-creasing formulation that stays put under the eye\u003c\/li\u003e\n  \u003cli\u003eNatural, dewy luminosity instead of matte dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply it for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the exclusive applicator to deposit a small amount directly where you need coverage, then gently blend with a fingertip, sponge or small brush. Start with a light layer and build as needed—this prevents over-application and preserves the skin-like finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse applicator for precise dots under eyes and on blemishes\u003c\/li\u003e\n  \u003cli\u003eBlend outward with a damp sponge or fingertip for seamless edges\u003c\/li\u003e\n  \u003cli\u003eLayer gradually for increased coverage without caking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Ideal for anyone seeking a lightweight, skincare-infused concealer that delivers natural luminosity and reliable all-day wear. It’s suited to those with dry to combination skin who want hydrating coverage for under-eye darkness, minor discoloration, or small imperfections—particularly users who value a dewy finish and waterproof performance. Vegan and cruelty-free formulas make it a fit for conscious consumers looking for responsible beauty options.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients: Water\\Aqua\\Eau, Hydrogenated Didecene, C9-12 Alkane, Glycerin, Polyglyceryl-4 Isostearate, Trimethylsiloxysilicate, Lauryl Polyglyceryl-3 Polydimethylsiloxyethyl Dimethicone, Caprylic\/Capric Triglyceride, Polypropylsilsesquioxane, Isohexadecane, Vp\/Hexadecene Copolymer, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Helianthus Annuus (Sunflower) Seed Oil, Aloe Barbadensis Leaf Juice, Rosmarinus Officinalis (Rosemary) Leaf Extract, Rhododendron Ferrugineum Extract, Aesculus Hippocastanum (Horse Chestnut) Extract, Raphanus Sativus (Radish) Seed Extract, Argania Spinosa Kernel Oil, Sodium Hyaluronate, Caprylyl Glycol, Octyldodecanol, Stearalkonium Hectorite, Squalane, Tripeptide-1, Coco-Caprylate\/Caprate, Citric Acid, Xanthan Gum, Butylene\/Ethylene\/Styrene Copolymer, Trisodium Ethylenediamine Disuccinate, Ethylene\/Propylene\/Styrene Copolymer, Propylene Carbonate, 1,2-Hexanediol, Hydrogenated Lecithin, Lecithin, Sodium Chloride, Disteardimonium Hectorite, Hydrogenated Styrene\/ Isoprene Copolymer, Fructose, Tocopherol, Tocopheryl Acetate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Dehydroacetate, [+\/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499)]\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Born This Way Ethereal Light waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is waterproof and formulated to resist creasing and stay in place through daily activities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It contains gentle hydrating botanicals and is vegan and cruelty-free, but patch testing is recommended for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Too Faced","offers":[{"title":"Default Title","offer_id":49621727543434,"sku":"B0C4G2YMYC","price":105.36,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/too-faced-front-packaging-centered.jpg?v=1782860150","url":"https:\/\/auviraskincare.com\/products\/too-faced-born-this-way-ethereal-light-illuminating-smoothing-concealer-oatmeal-hydrating-waterproof-long-wear-finish","provider":"Auvira Beauty","version":"1.0","type":"link"}