{"product_id":"tigi-serial-blonde-restoring-shampoo-13-53-fl-oz-hydrolyzed-keratin-anti-brass-formula","title":"TIGI Serial Blonde Restoring Shampoo - 13.53 fl oz, Hydrolyzed Keratin \u0026 Anti-Brass Formula","description":"\u003cp\u003e\u003cstrong\u003eTIGI Bed Head Serial Blonde Restoring Shampoo is a restorative cleansing treatment formulated to strengthen chemically lightened blonde hair while renewing color vibrancy and reducing brassiness.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde has been weakened by bleaching, highlights, or frequent color services, this salon-grade shampoo is built to gently remove buildup and start rebuilding strand structure. The formula combines hydrolyzed keratin, milk protein, and key amino acids to reinforce fragile hair from the inside while smoothing the cuticle for reflective shine. Use it as the first step in a targeted blonde care routine—follow with the matching conditioner for fuller restoration.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help damaged blondes?\u003c\/h3\u003e\n\u003cp\u003eSerial Blonde Restoring Shampoo focuses on repairing structural damage caused by chemical processes rather than just cleansing. Protein-packed ingredients fill weakened areas of the hair shaft to restore elasticity, while cuticle-smoothing agents improve surface texture and light reflection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrolyzed keratin penetrates and strengthens broken keratin bonds\u003c\/li\u003e\n  \u003cli\u003eMilk protein and amino acids like arginine and lysine reinforce strands\u003c\/li\u003e\n  \u003cli\u003eGluconolactone smooths the cuticle for improved shine and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it preserve or refresh my blonde color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated for color-treated and naturally blonde hair to maintain brightness and reduce warm, brassy tones. It gently clears product and environmental buildup that can mute color, helping highlights and bleached areas appear cooler and more luminous.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves residue without harsh stripping of tone\u003c\/li\u003e\n  \u003cli\u003eSupports cooler, vibrant blonde tones by smoothing the hair surface\u003c\/li\u003e\n  \u003cli\u003eBest results when paired with the Serial Blonde Conditioner\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather, then rinse thoroughly; repeat if hair is particularly dirty or product-laden. For a complete rebuilding routine, follow immediately with the Serial Blonde Conditioner and use both consistently to see cumulative improvement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork shampoo into wet hair, lather, rinse well\u003c\/li\u003e\n  \u003cli\u003eFollow with Serial Blonde Conditioner for deeper repair\u003c\/li\u003e\n  \u003cli\u003eUse regularly—consistent application strengthens results over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for all types of blonde hair?\u003c\/h3\u003e\n\u003cp\u003eSerial Blonde is designed for chemically lightened, highlighted, and naturally blonde hair seeking extra nourishment and resilience. While formulated for blonde tones, its strengthening benefits help any fragile, processed hair without altering unprocessed base color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks on bleached, highlighted, and natural blondes\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated hair when used as directed\u003c\/li\u003e\n  \u003cli\u003eAvoid contact with eyes; rinse immediately if contact occurs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? If your hair shows signs of chemical damage—breakage, loss of elasticity, faded brightness, or unwanted brassiness—TIGI Bed Head Serial Blonde Restoring Shampoo is crafted for you. It’s ideal for people who want salon-quality rebuilding at home, especially clients who frequently bleach or highlight and need a protein-forward formula to restore strength, smoothness, and cooler blonde tone. Pair it with the matching conditioner and integrate into your regular wash routine for the best cumulative repair and color maintenance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA\/EAU), SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, GLYCERIN, POTASSIUM CHLORIDE, DIMETHICONOL, FRAGRANCE (PARFUM), SODIUM BENZOATE, GLYCOL DISTEARATE, GLUCONOLACTONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM CHLORIDE, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CITRIC ACID, TEA-DODECYLBENZENESULFONATE, SODIUM SULFATE, COCAMIDE MEA, ARGININE, TREHALOSE, HYDROLYZED MILK PROTEIN, LAURETH-23, HYDROLYZED KERATIN, LYSINE HCL, DISODIUM EDTA, PEG-45M, PHENOXYETHANOL, BENZOPHENONE-4, MAGNESIUM CARBONATE, SODIUM LAURYL SULFATE, SILICA, PPG-9, MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), BLUE 1 (CI 42090), RED 33 (CI 17200), YELLOW 6 (CI 15985). Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on non-bleached blondes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s suitable for naturally blonde and color-treated hair needing extra strength and vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Serial Blonde shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it with each wash for cumulative repair; pairing with the conditioner gives the best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":49632794247306,"sku":"B094DNXHW1","price":68.31,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tigi-serial-blonde-front-bottle_4f43ebf7-f28c-46b1-aa06-7dbf2e9e54c9.jpg?v=1782964453","url":"https:\/\/auviraskincare.com\/products\/tigi-serial-blonde-restoring-shampoo-13-53-fl-oz-hydrolyzed-keratin-anti-brass-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}