{"product_id":"theorie-sage-nourishing-shampoo-helichrysum-plum-400ml-moisturizing-color-safe-for-dry-over-processed-hair","title":"Theorie Sage Nourishing Shampoo — Helichrysum \u0026 Plum, 400ml | Moisturizing, Color‑Safe for Dry, Over‑Processed Hair","description":"\u003cp\u003e\u003cstrong\u003eTheorie Sage Helichrysum \u0026amp; Plum Nourishing Shampoo is a moisturizing, color-safe cleanser designed to restore dry, chemically treated and over-processed hair while protecting color and keratin treatments.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis shampoo blends plant-derived actives and rich oils to help replenish moisture, soften brittle strands and improve manageability without stripping salon color or removing keratin smoothing treatments. Formulated with helichrysum and plum seed oil plus ginkgo biloba extract, the Théorie Sage formula targets hair weakened by bleaching, heat styling or chemical services and is intended to be used as part of a restorative routine alongside the matching mask and serum.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo restore moisture to dry, over-processed hair?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo delivers intensive hydration through a combination of plum seed oil and helichrysum extracts that help recondition porous, damaged cuticles. It cleanses while laying down nourishing lipids that reduce dryness and improve shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlum seed oil replenishes natural oils and smooths rough fibers.\u003c\/li\u003e\n  \u003cli\u003eHelichrysum extract supports cuticle repair and surface smoothness.\u003c\/li\u003e\n  \u003cli\u003eMild surfactants cleanse without over-stripping moisture.\u003c\/li\u003e\n  \u003cli\u003eRegular use restores softness and reduces frizz appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color-treated or keratin-treated hair?\u003c\/h3\u003e\n\u003cp\u003eTheorie formulated this shampoo to be safe for both color and keratin-treated hair, helping maintain vibrancy and prolong the effect of smoothing treatments. It avoids harsh ingredients that accelerate color fade or undermine keratin bonds.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe surfactant system minimizes pigment loss during washing.\u003c\/li\u003e\n  \u003cli\u003eGentle formula preserves keratin treatment integrity when used as directed.\u003c\/li\u003e\n  \u003cli\u003eSupports longer-lasting color tone and shine between salon visits.\u003c\/li\u003e\n  \u003cli\u003ePair with the matching mask and serum for best protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat active botanical ingredients are included and what do they do?\u003c\/h3\u003e\n\u003cp\u003eThe key botanicals—Helichrysum stoechas, Salvia (sage) oil and Ginkgo biloba leaf extract—work together to nourish the hair shaft, strengthen weakened fibers and add surface gloss. These plant extracts are chosen for conditioning and antioxidant-supportive properties rather than therapeutic claims.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHelichrysum extract: supports cuticle recovery and improves texture.\u003c\/li\u003e\n  \u003cli\u003eSage oil: helps condition and balance the hair’s surface feel.\u003c\/li\u003e\n  \u003cli\u003eGinkgo biloba: provides nutritive compounds that support stronger-looking strands.\u003c\/li\u003e\n  \u003cli\u003eAdditional natural oils add slip for easier detangling and styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, massage into scalp and lengths to emulsify, then rinse thoroughly. For damaged or chemically processed hair, follow with the Helichrysum Nourishing Hair Mask and finish with the Nourishing Hair Serum for targeted repair and shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage 1–2 minutes for even coverage.\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat if hair is heavily soiled or product-laden.\u003c\/li\u003e\n  \u003cli\u003eFollow with the Théorie Helichrysum hair mask weekly for deep conditioning.\u003c\/li\u003e\n  \u003cli\u003eUse serum after towel-drying to seal moisture and boost gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Theorie Sage Helichrysum \u0026amp; Plum Nourishing Shampoo is aimed at anyone with dry, brittle, chemically treated or heat-damaged hair seeking a moisturizing, color-safe cleansing option. It’s suitable for clients who want salon-style maintenance at home, those who have had color, bleach, or keratin services, and anyone looking to restore softness and shine to compromised hair. If you prefer plant-forward formulations and a routine approach—shampoo plus mask and serum—this product is designed to integrate into that regimen for progressive improvement in texture and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA\/WATER\/EAU, COCO-GLUCOSIDE, SODIUM LAURETH SULFATE, COCO-BETAINE, SODIUM LAUROYL SARCOSINATE, HELICHRYSUM STOECHAS EXTRACT, POLYQUATERNIUM-10, GINKGO BILOBA LEAF EXTRACT, CETYL ALCOHOL, VITIS VINIFERA (GRAPE) SEED OIL, BETAINE, PRUNUS DOMESTICA SEED OIL, SALVIA OFFICINALIS (SAGE) OIL, KERATIN, OCTYL METHOXYCINNAMATE, PHENOXYETHANOL, HYDROXYPROPYL GUAR, PARFUM, CARBOMER, DISODIUM EDTA, CITRIC ACID.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is color-safe and designed to help preserve dye vibrancy while cleansing gently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this after a keratin treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be compatible with keratin-treated hair when used as part of a care routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Theorie","offers":[{"title":"Default Title","offer_id":49625173131402,"sku":"B00IKQ1MQC","price":78.61,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/theorie-sage-front-packaging-400ml.jpg?v=1782890199","url":"https:\/\/auviraskincare.com\/products\/theorie-sage-nourishing-shampoo-helichrysum-plum-400ml-moisturizing-color-safe-for-dry-over-processed-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}