{"product_id":"tenax-matte-pomade-water-based-medium-hold-4-2-oz-matte-finish-lightweight-texture","title":"Tenax Matte Pomade Water-Based Medium Hold 4.2 oz — Matte Finish, Lightweight Texture","description":"\u003cp\u003e\u003cstrong\u003eTenax Water Based Matte Pomade is a water-soluble styling paste that gives medium-strong hold with a natural, shine-free finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDeveloped by the family behind Proraso and inspired by four generations of barbering in Italy, this pomade balances reliable control with a soft, touchable texture. The formula is water-based for easy application and removal, free of parabens and mineral oil, and produced cruelty-free in Italy. It’s designed to structure hair without stiffness or gloss, making it a practical everyday product for men who prefer an understated, modern look.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Tenax Matte Pomade shape hair without looking shiny?\u003c\/h3\u003e\n\n\u003cp\u003eThe pomade uses a matte-focused base that sets hair in place while absorbing light rather than reflecting it, so styles read as textured and natural. It provides defined separation and hold without greasy residue or polished shine.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHold level 7\/10 — enough control for most classic and modern styles.\u003c\/li\u003e\n  \u003cli\u003eMatte finish — no glossy appearance to the hair.\u003c\/li\u003e\n  \u003cli\u003eWater-soluble — rinses cleanly without heavy build-up.\u003c\/li\u003e\n  \u003cli\u003eLightweight texture — keeps hair soft to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this pomade work on my hair type and length?\u003c\/h3\u003e\n\n\u003cp\u003eTenax Medium Hold Matte Pomade is versatile across many hair textures and short-to-medium lengths. It performs best for styles that need structure and texture rather than high lift or extreme sculpting.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFine to medium hair — adds body and separation without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eThicker hair — gives control and taming when used in moderate amounts.\u003c\/li\u003e\n  \u003cli\u003eShort to medium lengths — ideal for fades, crops, quiffs, and textured comb-through looks.\u003c\/li\u003e\n  \u003cli\u003eNot intended for extreme sculpting or long hair needing heavy hold.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do you apply Tenax Matte Pomade for best results?\u003c\/h3\u003e\n\n\u003cp\u003eWarm a small amount between palms and distribute evenly through dry or slightly damp hair to shape and texturize. Start with less product and layer as needed to avoid stiffness; the water-based formula lets you rework the style during the day with a little moisture.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUse a pea-sized amount for short styles; increase for thicker or longer hair.\u003c\/li\u003e\n  \u003cli\u003eWork through from roots to ends for even hold and separation.\u003c\/li\u003e\n  \u003cli\u003eRework with damp hands or a mist of water to adjust throughout the day.\u003c\/li\u003e\n  \u003cli\u003eShampoo normally to remove — no heavy residue due to water solubility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and ethical standards does Tenax follow?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula avoids parabens and mineral oil and is produced cruelty-free in Italy. Tenax draws on professional barbering expertise to craft performance-driven products without unnecessary additives.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo parabens, no mineral oils — a simpler ingredient profile.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free production — aligned with ethical testing standards.\u003c\/li\u003e\n  \u003cli\u003eMade in Italy — heritage barbering and product quality from an experienced family brand.\u003c\/li\u003e\n  \u003cli\u003eWater-based — easier rinsing and less buildup than many oil-based pomades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tenax Water Based Matte Pomade is for people who want dependable, medium-strength hold with a natural, non-glossy look. It suits men who prefer touchable texture over stiffness, those who value easy washing and reworkable styling, and anyone looking for a barber-developed product made in Italy without parabens or mineral oil.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tenax Matte Pomade easy to wash out?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the water-based formula rinses clean with regular shampoo and leaves minimal residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I rework my style during the day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — add a little water or use damp hands to reshape and reactivate the pomade.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tenax","offers":[{"title":"Default Title","offer_id":49632687456394,"sku":"B07HJM86WQ","price":72.43,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tenax-matte-pomade-front-jar.jpg?v=1782963332","url":"https:\/\/auviraskincare.com\/products\/tenax-matte-pomade-water-based-medium-hold-4-2-oz-matte-finish-lightweight-texture","provider":"Auvira Beauty","version":"1.0","type":"link"}