{"product_id":"tec-italy-massimo-repairing-shampoo-for-chemically-treated-hair-250ml-gentle-cleansing-cuticle-smoothing","title":"Tec Italy Massimo Repairing Shampoo for Chemically Treated Hair, 250ml — Gentle Cleansing \u0026 Cuticle Smoothing","description":"\u003cp\u003e\u003cstrong\u003eTec Italy Massimo Shampoo is a repairing shampoo formulated to restore strength, balance oils and gently cleanse over-processed or chemically treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMassimo Shampoo blends mild surfactants with reparative ingredients to address the fragility and dullness that follow chemical services, heat styling and repeated colouring. It’s designed to stabilize the hair’s natural essential oils while delivering hydration and surface smoothing without weighing hair down. The formula targets strands that need reconstruction and ongoing maintenance after aggressive salon treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Massimo Shampoo improve hair after chemical or heat damage?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on rebuilding surface integrity and reducing the porous, straw-like texture common after intense chemical or heat exposure. It cleanses residues that can prevent repair, while nourishing agents sit on the fiber to help seal cuticles and improve combability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMild cleansing to remove styling and product buildup without stripping\u003c\/li\u003e\n  \u003cli\u003eReparative components that reinforce weakened hair fibers\u003c\/li\u003e\n  \u003cli\u003eHelps close cuticles for smoother, shinier-looking hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strip colour or remove salon treatments?\u003c\/h3\u003e\n\u003cp\u003eMassimo Shampoo is formulated to be gentle on treated hair, minimizing the loss of colour and prolonging salon results when used as part of a maintenance routine. Its balanced surfactant system cleans without harsh detergents that accelerate colour fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColour-conscious formulation to reduce premature fading\u003c\/li\u003e\n  \u003cli\u003eMild foaming action that clears residues but preserves treatment benefits\u003c\/li\u003e\n  \u003cli\u003eSuitable for use between salon appointments to maintain results\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best repairing results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, focusing on roots for cleansing and mid-lengths to ends for repair; lather, leave for 1–2 minutes if hair is very damaged, then rinse thoroughly. Follow with a complementary conditioner or mask for deeper restoration and moisture retention.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 times weekly for repair, more often if you have oily roots\u003c\/li\u003e\n  \u003cli\u003eCombine with a conditioner or mask from the same range for best results\u003c\/li\u003e\n  \u003cli\u003eAllow a short dwell time to let reparative ingredients adhere to strands\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect and how soon?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, users typically notice improved manageability, reduced frizz and a smoother surface within a few washes. Long-term use helps strengthen hair against further mechanical and chemical stress, improving softness and natural-looking shine over weeks.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFaster detangling and easier styling after a few washes\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement in texture and reduced breakage risk\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and less visible surface damage over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tec Italy Massimo Shampoo is intended for people with over-processed, chemically coloured or frequently heat-styled hair who need a restorative yet gentle cleanser. It suits clients seeking to balance natural oils while rebuilding strand resilience, and it pairs well with targeted conditioners or professional masks for a complete repair routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Massimo Shampoo safe for colour-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula uses gentle surfactants to cleanse without accelerating colour fade when used as recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo on damaged hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly for repair, or more often for oily roots; always follow with a conditioner for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":49633304084618,"sku":"B007ZUWIYY","price":72.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tec-italy-massimo-shampoo-front-bottle.jpg?v=1782970916","url":"https:\/\/auviraskincare.com\/products\/tec-italy-massimo-repairing-shampoo-for-chemically-treated-hair-250ml-gentle-cleansing-cuticle-smoothing","provider":"Auvira Beauty","version":"1.0","type":"link"}