{"product_id":"tec-italy-lumina-purple-toning-shampoo-for-blonde-gray-white-hair-10-14-fl-oz-neutralizes-brass-adds-shine","title":"Tec Italy Lumina Purple Toning Shampoo for Blonde Gray White Hair — 10.14 fl oz, Neutralizes Brass \u0026 Adds Shine","description":"\u003cstrong\u003eTec Italy Lumina Purple Toning Shampoo is a violet-toned cleanser formulated to counteract yellow and brassy hues in blonde, gray, white, and highlighted hair while adding shine.\u003c\/strong\u003e\n\n\u003cp\u003eThis professional-strength purple shampoo deposits cooling violet pigments as it gently cleanses, refreshing pale and lightened hair between salon visits. The lightweight formula uses keratin amino acids, botanical extracts and jojoba oil to help maintain hair texture and luster without heavy buildup. Use as a targeted maintenance step two to three times per week to preserve neutral, luminous tones.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe product contains violet pigments that sit opposite yellow on the color wheel, so they visually cancel warm brassiness when rinsed. On lighter levels it reduces yellowing; on mid-light shades it diminishes orange undertones for a cooler finish. Results are gradual, allowing you to control intensity by adjusting contact time and frequency.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigment deposits that neutralize yellow\/bronze reflections\u003c\/li\u003e\n  \u003cli\u003eWorks progressively — adjustable by leave-in time\u003c\/li\u003e\n  \u003cli\u003eSafe for regular use to maintain salon color between appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it dry out or damage my hair?\u003c\/h3\u003e\n\u003cp\u003eLumina Purple is formulated as a gentle cleansing treatment rather than a harsh clarifier, so it won't aggressively strip oils when used as directed. The blend of keratin amino acids and jojoba oil helps preserve surface feel and manageability, while rosemary and horsetail extracts support healthy-looking hair. For very dry or chemically fragile hair, pair with a moisturizing mask or conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin amino acids to help maintain fiber integrity\u003c\/li\u003e\n  \u003cli\u003eJojoba oil for lightweight conditioning and softness\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts to support shine without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, massage evenly through lengths and mid-lengths, leave on for 3–5 minutes, then rinse thoroughly. For stronger toning leave on a minute or two longer, but avoid daily use to prevent over-depositing pigment. Use two to three times weekly or as needed to refresh cool tones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on towel-dried or wet hair, focusing on highlighted areas\u003c\/li\u003e\n  \u003cli\u003eStandard leave time: 3–5 minutes; adjust for desired intensity\u003c\/li\u003e\n  \u003cli\u003eRecommended frequency: 2–3 times per week for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it suitable for all light hair types?\u003c\/h3\u003e\n\u003cp\u003eYes — it is made for blonde, bleached, gray and white hair, and it can tone highlights and lowlights. On mid-range light levels it also counteracts orange tones. Avoid using on dark, non-lightened hair unless you want subtle ash hints; test a strand if unsure.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for blonde, bleached, gray and white shades\u003c\/li\u003e\n  \u003cli\u003eHelps tone highlights and remove brass in mid-light levels\u003c\/li\u003e\n  \u003cli\u003ePatch test recommended on darker natural hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tec Italy Lumina Purple Shampoo suits anyone with lightened, naturally pale, or gray hair looking to neutralize warm tones and refresh cool color between salon appointments. If you want an easy at-home toning step that adds shine without heavy conditioning weight, and you’re comfortable using a pigment-based shampoo two to three times weekly, this product is a practical maintenance tool. Pair it with a hydrating conditioner or weekly mask if your hair is porous or chemically processed for optimal softness and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eB08G9YBVM7\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Lumina Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 2–3 times weekly. Adjust leave time to control toning intensity; overuse can over-deposit pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s color-safe for blonde, bleached, gray, and highlighted hair to help maintain cool tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":49633592639626,"sku":"B08G9YBVM7","price":73.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tec-italy-lumina-front-packaging_8324e0c1-8e5b-45f9-964b-6e762e36a64b.jpg?v=1782974301","url":"https:\/\/auviraskincare.com\/products\/tec-italy-lumina-purple-toning-shampoo-for-blonde-gray-white-hair-10-14-fl-oz-neutralizes-brass-adds-shine","provider":"Auvira Beauty","version":"1.0","type":"link"}