{"product_id":"tec-italy-lumina-purple-shampoo-for-blonde-gray-hair-10-1-oz-violet-toning-moisture","title":"Tec Italy Lumina Purple Shampoo for Blonde \u0026 Gray Hair, 10.1 oz — Violet Toning \u0026 Moisture","description":"\u003cp\u003e\u003cstrong\u003eTec Italy Lumina Purple Shampoo is a violet-toning cleanser that neutralizes unwanted yellow, green, or brassy reflections in bleached, blonde, highlighted, and gray hair while restoring moisture and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBring back crisp, cool-toned color between salon visits with a shampoo formulated specifically to counteract warm or off-tones in lightened hair. Lumina uses violet pigments to neutralize yellow and brassy hues, and combines protein and botanical complexes to help rebuild, soften, and protect hair exposed to chemical services and sun. Its gentle lather cleanses while depositing toning pigments and antioxidants that help preserve color and manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Lumina Purple Shampoo remove yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eLumina deposits violet pigments that balance out unwanted yellow and warm reflections in blonde, bleached, highlighted, or gray hair. The pigment works during a short processing time to shift the visual tone without using harsh chemicals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet-based toning pigments target yellow and brassiness.\u003c\/li\u003e\n  \u003cli\u003eWorks on white, platinum, gray, highlighted, and bleached hair.\u003c\/li\u003e\n  \u003cli\u003eShort leave-in time (3–5 minutes) for controlled toning.\u003c\/li\u003e\n  \u003cli\u003eRinseable formula avoids long-term pigment buildup when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help hair feel stronger or look shinier?\u003c\/h3\u003e\n\u003cp\u003eYes—Lumina combines reconstructive proteins and botanical extracts to improve hair texture and radiance. These ingredients add moisture and replenish structural proteins to reduce roughness and enhance light reflection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTRICONE: a blend of keratin, silk, and wheat proteins to help rebuild and fortify strands.\u003c\/li\u003e\n  \u003cli\u003eTRICOERBA: botanical complex that conditions for body, softness, and sheen.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants included to guard color against environmental damage like UV exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Lumina Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount on wet hair, massage to distribute, leave for the recommended time, then rinse thoroughly. Adjust frequency and processing time based on how warm your hair is and how often you shampoo.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet hair and massage gently for even coverage.\u003c\/li\u003e\n  \u003cli\u003eLeave on 3–5 minutes for subtle toning; extend slightly for stronger correction if needed.\u003c\/li\u003e\n  \u003cli\u003eRinse completely; follow with conditioner or a complementary treatment for hydration.\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly, or as needed between salon color appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs Lumina safe for chemically treated and delicate hair?\u003c\/h3\u003e\n\u003cp\u003eLumina is formulated for color-treated, bleached, and gray hair and includes reparative proteins to support fragile strands. As with any pigmented shampoo, monitor leave-in time and frequency to avoid over-toning, and perform a patch or strand test if you have concerns.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeveloped for bleached, highlighted, and gray hair types.\u003c\/li\u003e\n  \u003cli\u003eContains protein and botanical complexes to nourish fragile hair.\u003c\/li\u003e\n  \u003cli\u003eShort application time minimizes risk of over-depositing pigment.\u003c\/li\u003e\n  \u003cli\u003eRecommended follow-up conditioning to maintain softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tec Italy Lumina Purple Shampoo is designed for people with bleached, platinum, blonde, highlighted, or gray hair who want to neutralize yellow or brassy tones while strengthening and adding shine. It suits anyone looking to maintain salon-correct tones between color services and who prefers a shampoo that also delivers conditioning benefits. Ideal for regular use in a color-care routine when used according to directions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eProduct details:\u003c\/em\u003e Tec Italy Lumina Shampoo, 300 ml \/ 10.1 oz. Directions: apply a small amount, massage gently, leave 3–5 minutes, then rinse. Contains TRICONE (keratin, silk, wheat proteins), TRICOERBA (botanical complex), and antioxidants.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Lumina Purple Shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave it 3–5 minutes for standard toning; extend slightly only if needed for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Lumina on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Lumina neutralizes yellow tones in natural gray or white hair while adding conditioning benefits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":49625300172938,"sku":"B003MGIN9O","price":74.26,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/tec-italy-lumina-front-packaging.jpg?v=1782892983","url":"https:\/\/auviraskincare.com\/products\/tec-italy-lumina-purple-shampoo-for-blonde-gray-hair-10-1-oz-violet-toning-moisture","provider":"Auvira Beauty","version":"1.0","type":"link"}