{"product_id":"sweed-cloud-mascara-volumizing-flake-free-vegan-mascara-black-0-4-oz-12-ml","title":"Sweed Cloud Mascara — Volumizing, Flake-Free Vegan Mascara (Black, 0.4 oz \/ 12 ml)","description":"\u003cp\u003e\u003cstrong\u003eSWEED Cloud Mascara is a lightweight, buildable vegan mascara that creates dramatic volume and length while remaining flake-free and easy to remove with warm water.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCreated for everyday wear and professional looks alike, this mascara uses a flexible, buildable formula plus a specially designed wand to separate and lift lashes from root to tip. Free from many common irritants and formulated without parabens, sulfates, or animal-derived ingredients, Cloud Mascara delivers glossy, fanned-out lashes without clumping or smudging. It’s water resistant—not waterproof—so it holds curl yet removes without aggressive rubbing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does the Cloud Mascara build volume without clumping?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to be lightweight and layered: apply multiple thin coats instead of one heavy application. The brush fibers and the texture of the formula coat each lash evenly, allowing you to intensify volume gradually while keeping separation and avoiding clumps.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFlexible, buildable polymer base for even layering\u003c\/li\u003e\n  \u003cli\u003eCloud-shaped wand that isolates individual lashes\u003c\/li\u003e\n  \u003cli\u003eGlossy finish that prevents dry, flakey residue\u003c\/li\u003e\n  \u003cli\u003eApply from root to tip with gentle wiggle technique\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it smudge or flake during a long day?\u003c\/h3\u003e\n\u003cp\u003eCloud Mascara is formulated to resist smudging and flaking under normal daily conditions. Its water-resistant—but not fully waterproof—composition helps lashes retain lift and finish without transferring flakes onto the under-eye area.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWater-resistant formula holds curl and reduces smearing\u003c\/li\u003e\n  \u003cli\u003eResists flaking for cleaner wear through the day\u003c\/li\u003e\n  \u003cli\u003eGlossy coating minimizes dry residue\u003c\/li\u003e\n  \u003cli\u003eNot waterproof, so it removes with warm water when desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove it without tugging at my lashes?\u003c\/h3\u003e\n\u003cp\u003eBecause the product is water resistant rather than waterproof, it’s engineered to come off cleanly with warm water and gentle pressure—no heavy oil-based removers or aggressive rubbing needed. This makes removal kinder to delicate lash hairs and helps prevent breakage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse warm water and a light press to loosen the formula\u003c\/li\u003e\n  \u003cli\u003eA gentle cleanser or micellar water finishes removal if needed\u003c\/li\u003e\n  \u003cli\u003eAvoid harsh scrubbing to protect lash integrity\u003c\/li\u003e\n  \u003cli\u003eSuitable for sensitive eyes due to a cleaner ingredient profile\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this mascara a clean, cruelty-free option?\u003c\/h3\u003e\n\u003cp\u003eCloud Mascara is formulated without sulfates SLS and SLES, parabens, phthalates, formaldehyde-releasing agents, and other commonly avoided ingredients. It’s vegan, cruelty-free, and contains less than one percent synthetic fragrance, aligning the product with cleaner beauty expectations while delivering professional performance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan: contains no animal-derived ingredients\u003c\/li\u003e\n  \u003cli\u003eCruelty-free: not tested on animals\u003c\/li\u003e\n  \u003cli\u003eFree of parabens, sulfates, phthalates, and formaldehyde agents\u003c\/li\u003e\n  \u003cli\u003eGluten-free and minimal synthetic fragrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SWEED Cloud Mascara suits anyone looking for dramatic, fanned lashes without the stiffness or flakes of heavy mascaras. It’s a solid pick for makeup artists who need reliable, buildable volume; daywearers who want smudge-resistant hold; and people who prefer cleaner, vegan beauty formulas that remove easily with warm water. If you want bold volume with separation and a glossy finish, Cloud Mascara is engineered to deliver professional results without harsh ingredients.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water), Oryza Sativa Cera (Oryza Sativa (Rice) Bran Wax), Hydrogenated Olive Oil Stearyl Esters, Isododecane, Alcohol Denat., Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Acacia Senegal Gum, Aminomethyl Propanediol, Candelilla Cera (Euforbia Cerifera (Candelilla) Wax), Panthenol, Phenoxyethanol, Polyvinyl Alcohol, VP\/VA Copolymer, Chlorphenesin, Ascorbyl Palmitate, Iron Oxides (CI 77499).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s water resistant to hold curl and resist smudging but is not fully waterproof and removes with warm water.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Cloud Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated free of many common irritants and is vegan and cruelty-free, making it generally suitable for sensitive eyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Sweed","offers":[{"title":"Default Title","offer_id":49622234661002,"sku":"B0CVBMGSWT","price":101.25,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/sweed-cloud-mascara-front-package.jpg?v=1782867877","url":"https:\/\/auviraskincare.com\/products\/sweed-cloud-mascara-volumizing-flake-free-vegan-mascara-black-0-4-oz-12-ml","provider":"Auvira Beauty","version":"1.0","type":"link"}