{"product_id":"surface-purify-clarifying-cleansing-shampoo-8-fl-oz-sulfate-free-removes-chlorine-hard-water-buildup","title":"SURFACE Purify Clarifying Cleansing Shampoo 8 fl oz — Sulfate-Free, Removes Chlorine \u0026 Hard-Water Buildup","description":"\u003cstrong\u003eSURFACE Purify Clarifying Cleansing Shampoo is a sulfate-free clarifying cleanser designed to remove mineral, chlorine, and product buildup from hair, face, and body while preserving color and moisture.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated with natural cleansers and chelating agents, this multi-use clarifying shampoo targets residue left behind by hard water, pools, and styling products without stripping proteins or color-treated hair. The gentle, sugar- and botanical-based formula rinses away impurities and prepares hair for conditioning treatments, making it a reliable step after swimming, travel, or heavy product use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Purify remove chlorine and hard-water minerals?\u003c\/h3\u003e\n\u003cp\u003ePurify contains chelating ingredients that bind to metal ions and chlorine residues so they can be rinsed away, rather than remaining on the hair shaft. This helps reduce dullness, stiffness, and the rough feel caused by mineral buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural chelators target iron, copper, and calcium deposits.\u003c\/li\u003e\n  \u003cli\u003eSurfactant blend designed to lift oils and product film without harsh sulfates.\u003c\/li\u003e\n  \u003cli\u003eRinseable formula that restores natural shine and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it strip color or dry out my hair?\u003c\/h3\u003e\n\u003cp\u003ePurify is sulfate-free and formulated to cleanse without aggressive stripping of color or protein. It removes unwanted buildup while retaining moisture-friendly ingredients, so color-treated and chemically processed hair remain protected when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free surfactants protect color longevity and hair protein.\u003c\/li\u003e\n  \u003cli\u003eBotanical sugars help preserve hydration during cleansing.\u003c\/li\u003e\n  \u003cli\u003eRecommended to follow with a conditioner or masque for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results after swimming or travel?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair (or skin) and massage into a lather, focusing on areas with product or chlorine buildup. Rinse thoroughly and repeat if needed; finish with a conditioner or masque to restore softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse immediately after pool or ocean exposure to remove chlorine and salt.\u003c\/li\u003e\n  \u003cli\u003eRepeat lathering for heavy buildup or visible residue.\u003c\/li\u003e\n  \u003cli\u003eWorks on hair, face, and body for convenient single-product cleansing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat lifestyle or hair types benefit most from this clarifier?\u003c\/h3\u003e\n\u003cp\u003ePurify was created for people who encounter mineral-rich water, frequent swimmers, heavy product users, or anyone needing a periodic deep cleanse. Its vegan and clean formulation suits many hair types—fine to coarse—and textures while fitting into color- and style-conscious routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for swimmers, travelers, and those on hard-water systems.\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated, chemically processed, and natural hair.\u003c\/li\u003e\n  \u003cli\u003eVegan, paraben-free, gluten-free, and cruelty-free for mindful shoppers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SURFACE Purify Clarifying Cleansing Shampoo is for anyone who needs a reliable, gentle deep clean—swimmers removing chlorine, individuals dealing with hard-water deposits, or stylists prepping hair for treatments. If you want a multi-use, sulfate-free clarifier that removes buildup while protecting color and moisture, Purify offers a balanced option that pairs well with a nourishing conditioner or masque.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (EAU),SODIUM C14-16 OLEFIN SULFONATE ,COCAMIDOPROPYL BETAINE,COCAMIDE MEA,FRAGRANCE\/PARFUM,PHENOXYETHANOL ,CAPRYLYL GLYCOL ,PENTASODIUM PENTETATE,TETRASODIUM ETIDRONATE,PEG-120 METHYL GLUCOSE DIOLEATE,SODIUM LAURYL SULFOACETATE ,SODIUM GLUCONATE,DISODIUM EDTA,TETRASODIUM EDTA,POLYSORBATE 20,CITRIC ACID,SORBIC ACID ,DISODIUM LAURETH SULFOSUCCINATE,POLYQUATERNIUM-10,HYDROLYZED AMARANTH PROTEIN ,PANTHENOL,HYDROLYZED SOY PROTEIN,HYDROLYZED VEGETABLE PROTEIN ,SUCROSE,ASCORBIC ACID,TOCOPHERYL ACETATE,COCOS NUCIFERA (COCONUT) OIL,ORBIGNYA OLEIFERA (BABASSU) SEED OIL,LINUM USITATISSIMUM (FLAX) SEED OIL,CERAMIDE NP,TOURMALINE,\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this clarifying shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula is designed to remove buildup without aggressively stripping color or protein when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Purify clarifying shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed—after swimming, travel, or heavy product use. For most people, once weekly or biweekly is sufficient.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SURFACE","offers":[{"title":"Default Title","offer_id":49621436530826,"sku":"B004QXGJRA","price":107.42,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/surface-purify-front-packaging.jpg?v=1782855007","url":"https:\/\/auviraskincare.com\/products\/surface-purify-clarifying-cleansing-shampoo-8-fl-oz-sulfate-free-removes-chlorine-hard-water-buildup","provider":"Auvira Beauty","version":"1.0","type":"link"}