{"product_id":"surface-pure-blonde-violet-shampoo-for-blonde-gray-hair-9-fl-oz-sulfate-free-hydrating-toner","title":"SURFACE Pure Blonde Violet Shampoo for Blonde \u0026 Gray Hair, 9 fl oz — Sulfate-Free, Hydrating Toner","description":"\u003cb\u003eSURFACE Pure Blonde Violet Shampoo is a sulfate-free purple cleanser that neutralizes brassiness, brightens blonde and gray hair, and delivers hydration and protection in a single lather.\u003c\/b\u003e\n\n\u003cp\u003eThis violet shampoo blends deep-purple maqui berry pigment with nourishing botanicals like moringa and babassu oils to counteract yellow tones while adding shine and moisture. Designed for blonde, silver, and gray hair, it cleanses without sulfates or harsh additives and helps restore a cooler, fresher-looking color between salon visits. Use it as often as needed to manage warmth and maintain vibrancy, then follow with a conditioner or mask for best results.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003ePurple pigments in the formula deposit temporary cool tones that cancel out unwanted yellow and brassy reflections on lightened or naturally pale hair. The violet base is balanced so it tones without over-depositing, making it suitable for repeated use. It works during the wash cycle, where pigments bind to the hair surface and neutralize warm hues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep purple maqui berry pigment targets yellow\/brassy tones\u003c\/li\u003e\n  \u003cli\u003eTemporary color deposition during cleansing\u003c\/li\u003e\n  \u003cli\u003eFormulated to avoid over-toning with controlled pigment strength\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out or damage delicate blonde hair?\u003c\/h3\u003e\n\u003cp\u003eNo—this formula prioritizes moisture and repair while toning. Instead of harsh sulfates, it uses gentle cleansers plus babassu and moringa oils to smooth the cuticle and lock in hydration. Fruit lipids help protect fragile, lightened strands from becoming brittle or rough after repeated washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free, paraben-free, and gentle surfactants\u003c\/li\u003e\n  \u003cli\u003eBabassu and moringa oils for conditioning and shine\u003c\/li\u003e\n  \u003cli\u003eFruit lipids that shield and smooth fragile hair fibers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Pure Blonde Violet Shampoo in my routine?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your hair’s porosity, color intensity, and desired coolness. Many users shampoo once or twice weekly to control brass, while others with fine yellowing may use it more frequently—every wash—because the formula is moisturizing. Follow with a conditioner or nourishing mask to replenish moisture and maintain manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse weekly for maintenance and occasional toning\u003c\/li\u003e\n  \u003cli\u003eUse more often for stronger yellowing or faster toning needs\u003c\/li\u003e\n  \u003cli\u003eAlways follow with conditioner or a mask for optimal hydration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes this product protect hair from heat and environmental damage?\u003c\/h3\u003e\n\u003cp\u003eWhile primarily a toning and cleansing product, Pure Blonde Violet Shampoo includes antioxidants and protective lipids that help reduce free-radical stress and smooth the hair surface. Those ingredients contribute to better heat styling outcomes by improving shine and reducing friction. For full thermal protection, pair with a heat protectant product before styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntioxidant-rich botanicals help protect from free-radical damage\u003c\/li\u003e\n  \u003cli\u003eSmoothing oils minimize friction during heat styling\u003c\/li\u003e\n  \u003cli\u003eRecommended to combine with dedicated heat protectants for styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SURFACE Pure Blonde Violet Shampoo is ideal for people with color-treated, highlighted, natural blonde, silver, or gray hair who want to neutralize brassiness without stripping moisture. It suits anyone seeking a cruelty-free, sulfate- and paraben-free toning option made with plant-derived oils and pigments, and those who prefer products from environmentally conscious, family-owned brands. If you want cooler, brighter-looking blonde or silver hair while maintaining softness and protection, this is formulated for you.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSurface Pure Blonde Violet Shampoo 9 Ounces\u003c\/li\u003e\n  \u003cli\u003ePackage may vary\u003c\/li\u003e\n  \u003cli\u003eOunce may vary from 9 oz or 10 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003earistotelia chilensis fruit extract (maqui berry), moringa oleifera seed oil , orbignya oleifera (babassu) seed, mangifera indica (mango) fruit extract, linum usitatissimum (flax) seed oil, aloe barbadensis leaf juice, hydrolyzed soy protein, violet external 2 (ci 60730), glycereth-26, chlorhexidine dihydrochloride, hydrolyzed vegetable protein pg-propyl silanetriol, violet 2 (ci 60725), theobroma cacao (cocoa) seed butter, helianthus annuus (sunflower) seed oil, ceramide NP, tourmaline, hydrolyzed amaranth protein, lauryldimonium hydroxypropyl hydrolyzed soy protein, benzophenone-4, ascorbic acid (Vitamin C), tocopheryl acetate (Vitamin E), pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium lauryl sulfoacetate, disodium laureth sulfosuccinate, sodium lauroyl sarcosinate, cocobetaine, sodium cocoyl isethionate, glycol distearate, amodimethicone, c11-15 pareth-7, laureth-9, glycerin, trideceth-12, decyl glucoside, divinyldimethicone\/ dimethicone copolymer, c12-13 pareth-23, c12-13 pareth-3, polyquaternium-7, phenoxyethanol, fragrance\/parfum, carbomer, polyquaternium-10, citric acid, ppg-5-ceteth-20, sodium hydroxide, santalum album (sandalwood) oil, retinyl palmitate (Vitamin A), oil cocos nucifera (coconut) oil, water\/eau\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on natural gray or silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The violet pigments brighten gray and silver tones and reduce yellowing without harsh sulfates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo in for toning?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Lather and rinse as usual; leave 1–3 minutes for subtle toning, longer for stronger cool tones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SURFACE","offers":[{"title":"Default Title","offer_id":49619254116490,"sku":"B01N1X7X8T","price":128.52,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/surface-pure-blonde-front-packaging.jpg?v=1782827367","url":"https:\/\/auviraskincare.com\/products\/surface-pure-blonde-violet-shampoo-for-blonde-gray-hair-9-fl-oz-sulfate-free-hydrating-toner","provider":"Auvira Beauty","version":"1.0","type":"link"}