{"product_id":"softsheen-wave-nouveau-phase-1-conditioning-cold-wave-14-1oz-for-normal-medium-hair-moisture-balancing","title":"SoftSheen Wave Nouveau Phase 1 Conditioning Cold Wave 14.1oz for Normal\/Medium Hair, Moisture-Balancing","description":"\u003cstrong\u003eSoftSheen Wave Nouveau Phase 1 Conditioning Cold Wave is a salon-style conditioning perm formula designed to gently restructure normal to medium hair for long-lasting waves and shape.\u003c\/strong\u003e\n\n\u003cp\u003eThis Phase 1 conditioning cold wave from SoftSheen is the first step in a two-part perm system created for people with normal to medium hair density who want reliable wave formation without excessive dryness. Formulated for professional and at-home use per instructions, it prepares hair to take and hold the pattern imparted by the neutralizer in Phase 2 while helping maintain manageability through the process.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Phase 1 prepare my hair for a lasting wave?\u003c\/h3\u003e\n\u003cp\u003ePhase 1 works by softening the hair’s structure so it can be reshaped around rods or tools. It’s a conditioning perm lotion that opens the hair’s internal bonds enough to accept a new pattern while helping retain moisture to reduce brittleness during processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrepares internal hair bonds for reshaping\u003c\/li\u003e\n  \u003cli\u003eBalances moisture to reduce processing stress\u003c\/li\u003e\n  \u003cli\u003eDesigned for normal to medium hair porosity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using this product correctly?\u003c\/h3\u003e\n\u003cp\u003eWhen applied and neutralized according to directions, this Phase 1 lotion yields defined, uniform waves or curls that respond well to styling. Results depend on rod size, processing time, and hair condition prior to application, so following the system steps gives the most consistent outcome.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eConsistent wave pattern when paired with the correct neutralizer\u003c\/li\u003e\n  \u003cli\u003eImproved manageability immediately after the full perm process\u003c\/li\u003e\n  \u003cli\u003eWorks best on hair of normal to medium thickness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored or previously treated hair?\u003c\/h3\u003e\n\u003cp\u003ePhase 1 is formulated to be used on normal and medium hair; compatibility with colored or chemically treated hair varies. If your hair has had color, relaxer, or other chemical services, perform a strand test and consult product instructions or a professional to reduce risk of uneven processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDo a strand test to check processing time and result\u003c\/li\u003e\n  \u003cli\u003eAvoid use on fragile, heavily damaged, or overly porous hair without professional guidance\u003c\/li\u003e\n  \u003cli\u003eFollow neutralizer step to complete the chemical service safely\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Phase 1 for best performance?\u003c\/h3\u003e\n\u003cp\u003eUse Phase 1 on clean, detangled hair following label directions: apply evenly to wrapped hair, monitor timing, then rinse and proceed to Phase 2 neutralization. Precision in application and timing ensures even wave formation and minimizes over-processing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with washed, towel-dried hair for even absorption\u003c\/li\u003e\n  \u003cli\u003eApply product uniformly to each wrapped section and observe the recommended processing time\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly before using the Phase 2 neutralizer to lock the pattern in place\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: SoftSheen Wave Nouveau Phase 1 Conditioning Cold Wave 14.1oz is intended for users with normal to medium hair density who want to create structured waves or curls using a two-step perm system. It suits both salon professionals and experienced home stylists who will follow the complete system instructions and perform strand testing when hair has prior chemical treatments.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Phase 1 on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Phase 1 is made for normal to medium hair; fine hair may overprocess. Perform a strand test and consult a professional before use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need Phase 2 after using this product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Phase 1 softens hair for reshaping; Phase 2 neutralizer is required to set and lock the wave pattern.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SoftSheen","offers":[{"title":"Default Title","offer_id":49619170164874,"sku":"B000E240RS","price":146.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/softsheen-wave-nouveau-phase1-front-packaging.jpg?v=1782825680","url":"https:\/\/auviraskincare.com\/products\/softsheen-wave-nouveau-phase-1-conditioning-cold-wave-14-1oz-for-normal-medium-hair-moisture-balancing","provider":"Auvira Beauty","version":"1.0","type":"link"}