{"product_id":"shu-uemura-art-of-hair-yubi-blonde-anti-brass-purple-shampoo-10-fl-oz-neutralizes-brass-hydrating-toner-for-blonde-gray-hai","title":"shu uemura art of hair Yubi Blonde Anti-Brass Purple Shampoo — 10 fl oz | Neutralizes Brass, Hydrating Toner for Blonde \u0026 Gray Hai","description":"\u003cp\u003e\u003cstrong\u003eshu uemura art of hair Yubi Blonde Anti-Brass Purple Shampoo is a professional purple cleanser that neutralizes brassiness and gently moisturizes highlighted, lightened, or gray hair for a refreshed, cool-toned finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo blends exclusive Japanese cool pigment technology with white peony extract to target unwanted warm undertones while preserving softness and shine. It’s formulated for color-treated, bleached, or naturally light hair that needs brass control without heavy stripping. The lather removes buildup and deposits violet pigments that counteract yellow and orange tones, leaving hair refreshed and visibly brightened.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo neutralize brass without drying hair out?\u003c\/h3\u003e\n\u003cp\u003eThe formula deposits calibrated violet pigments that counteract warm yellow and orange hues while a moisturizing base keeps hair hydrated. Rather than aggressively stripping oils, it cleanses gently and balances hair surface, so color remains even and manageable.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJapanese cool pigment technology precisely tuned to neutralize brass\u003c\/li\u003e\n  \u003cli\u003eWhite peony extract adds moisture and antioxidant support\u003c\/li\u003e\n  \u003cli\u003eSulfate-mild cleansing system that preserves hair hydration\u003c\/li\u003e\n  \u003cli\u003eLeaves cuticle smooth for improved shine and color reflection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Yubi Blonde Anti-Brass Purple Shampoo?\u003c\/h3\u003e\n\u003cp\u003eUsage depends on your hair porosity and the degree of brassiness. For maintained cool tones, use 1–2 times per week; for more pronounced warm tones, you can use it more frequently but limit contact time to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e1–2 times weekly for maintenance on lightened or highlighted hair\u003c\/li\u003e\n  \u003cli\u003eUse more often for strong yellow\/orange tones, watching pigment build-up\u003c\/li\u003e\n  \u003cli\u003eApply briefly for delicate or porous hair; extend a few minutes for stronger toning\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner or mask to restore moisture and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work on silver, gray, or balayage hair?\u003c\/h3\u003e\n\u003cp\u003eYes—purple pigments target yellowing across blonde, gray, and silver shades, helping maintain a cooler appearance. It also lifts surface impurities common in balayage and highlighted hair, supporting a consistent tone between services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow tones on silver and gray hair for a crisper look\u003c\/li\u003e\n  \u003cli\u003eRefreshes balayage highlights without altering underlying color depth\u003c\/li\u003e\n  \u003cli\u003eImproves manageability and surface gloss for multi-tonal hair\u003c\/li\u003e\n  \u003cli\u003eSuitable as part of a regular color-care routine between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Yubi Blonde Anti-Brass Purple Shampoo is designed for anyone with lightened, highlighted, or naturally light hair seeking to reduce brass and maintain cool tones without compromising moisture. It suits color-treated, chemically straightened, or smoothed hair types that need targeted toning plus gentle cleansing. If you want salon-grade brass neutralization with botanical hydration from Japanese white peony, this product fits into weekly maintenance or corrective toning steps in your hair-care regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eINGREDIENTS: AQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • GLYCOL DISTEARATE • COCAMIDE MIPA • DIMETHICONE • CITRIC ACID • SODIUM BENZOATE • SODIUM HYDROXIDE • HEXYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 • SALICYLIC ACID • CARBOMER • LINALOOL • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • LIMONENE • SODIUM HYALURONATE • TOCOPHEROL • GERANIOL • CITRONELLOL • CI 77891 \/ TITANIUM DIOXIDE • CI 42090 \/ ACID BLUE 9 ALUMINUM LAKE • BUTYLENE GLYCOL • FUMARIC ACID • METHICONE • PAEONIA ALBIFLORA FLOWER EXTRACT • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this purple shampoo on dark blonde or brassy brown hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it helps reduce yellow and warm undertones on dark blonde and some brassy browns, but results vary with base color and porosity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the shampoo on for tone correction?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with 1–3 minutes; extend up to 5 minutes for stronger toning, then rinse and condition as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":49620224966794,"sku":"B08TLRSWFF","price":154.76,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/shu-uemura-yubi-blonde-front-packaging.jpg?v=1782837366","url":"https:\/\/auviraskincare.com\/products\/shu-uemura-art-of-hair-yubi-blonde-anti-brass-purple-shampoo-10-fl-oz-neutralizes-brass-hydrating-toner-for-blonde-gray-hai","provider":"Auvira Beauty","version":"1.0","type":"link"}