{"product_id":"salerm-purple-shampoo-for-blonde-gray-biokera-fresh-violet-300-ml-sulfate-free-toning","title":"SALERM Purple Shampoo for Blonde \u0026 Gray — Biokera Fresh Violet 300 ml, Sulfate-Free Toning","description":"\u003cp\u003e\u003cstrong\u003eSALERM Biokera Fresh Violet is a sulfate- and paraben-free purple shampoo that quickly neutralizes yellow and brassy tones in blonde, gray, highlighted, or bleached hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-strength violet shampoo blends botanical pigments and fruit extracts to refresh cool tones between salon visits. Its concentrated formula deposits blue and violet pigments to counteract warm reflections while naturally derived ingredients like açai, lavender, indigo, blackcurrant, and beetroot help condition and enhance shine. Designed for at-home use, the product is easy to apply and can be adjusted from a subtle tone refresh to a stronger correction by changing exposure time.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly does this purple shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eYou can see tonal improvement after a single use; effects depend on hair porosity, starting color, and time left on the hair. Most users rinse after 1–5 minutes: shorter times give mild toning, longer times increase neutralization of yellow and orange shades.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRinse after 1 minute for light maintenance or subtle cool-down.\u003c\/li\u003e\n  \u003cli\u003eLeave 3–5 minutes for stronger neutralization on brassy or bleached hair.\u003c\/li\u003e\n  \u003cli\u003eRepeat application if deeper toning is needed, watching for desired shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for daily or frequent use?\u003c\/h3\u003e\n\u003cp\u003eThe formula is free of sulfates (SLES) and parabens, making it gentler than many clarifying toners. Even so, purple shampoos are typically used 1–3 times weekly depending on hair sensitivity and color goals to avoid over-toning or dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate- and paraben-free base to reduce harsh stripping.\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly for maintenance; less if hair is fragile.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner when needed to restore softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results should I expect and how should I apply it?\u003c\/h3\u003e\n\u003cp\u003eExpect cooler, brighter tones and reduced yellow or orange reflections after proper application. Apply to wet hair, massage into lengths and roots, leave between 1–5 minutes, then rinse. Adjust timing by hair condition and initial brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWork into damp hair from roots to ends for even color deposit.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and repeat only if necessary for deeper toning.\u003c\/li\u003e\n  \u003cli\u003eCombine with color-safe conditioners or masks to preserve moisture and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hair types and colors benefit most from this violet shampoo?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo targets lightened, highlighted, ash, and gray hair that shows unwanted warm tones. It’s formulated to refresh cool shades and help maintain salon color between appointments without aggressive surfactants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde, platinum, and bleached hair that needs brass control.\u003c\/li\u003e\n  \u003cli\u003eGray and silver hair requiring cooler, cleaner-looking tones.\u003c\/li\u003e\n  \u003cli\u003eHighlights and balayage where yellowing can appear over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: SALERM Biokera Fresh Violet is made for anyone with lightened, gray, or highlighted hair who wants a reliable at-home toning solution. It suits users seeking a plant-forward formula without sulfates or parabens and anyone who prefers adjustable at-home color maintenance to keep cool tones crisp between salon visits. For best results, match application time to your hair’s porosity and initial brassiness, and use a hydrating conditioner afterward if hair feels dry.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eViolet formula that brightens and tints the colour. Contains açai, lavender, indigo, blackcurrant and beetroot. Paraben and SLES free.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave SALERM Biokera Fresh Violet on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–5 minutes depending on desired toning: 1 minute for light maintenance, up to 5 for stronger neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on color-treated hair every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Daily use isn't recommended; use 1–3 times weekly and follow with a conditioner to avoid dryness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"SALERM","offers":[{"title":"Default Title","offer_id":49626749337738,"sku":"B08Z2X97S1","price":83.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/salerm-fresh-violet-front-bottle.jpg?v=1782914127","url":"https:\/\/auviraskincare.com\/products\/salerm-purple-shampoo-for-blonde-gray-biokera-fresh-violet-300-ml-sulfate-free-toning","provider":"Auvira Beauty","version":"1.0","type":"link"}