{"product_id":"rusk-deepshine-platinumx-violet-shampoo-for-blonde-silver-hair-12-oz-gentle-brightening-anti-brass-formula","title":"RUSK Deepshine PlatinumX Violet Shampoo for Blonde \u0026 Silver Hair, 12 oz — Gentle Brightening \u0026 Anti-Brass Formula","description":"\u003cp\u003e\u003cstrong\u003eRUSK Deepshine PlatinumX Shampoo is a gentle daily cleanser formulated with Violet 2, wheat protein and botanical extracts to neutralize yellow tones and boost brightness in platinum, silver, gray and blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo cleans hair while working to reduce unwanted brassiness and enhance cool, luminous tones. The formula combines color-correcting violet pigment with conditioning ingredients like wheat protein, honey and citrus extracts to help maintain moisture and shine without over-drying. Designed for frequent use, it supports color-treated and naturally light hair by refreshing tone between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe product uses a violet-tinted pigment (Violet 2) that counteracts warm yellow hues on the color wheel, visually neutralizing brassiness as you cleanse. Regular use deposits subtle purple pigments while the conditioning components keep hair soft so the color-correcting effect appears even and natural.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet 2 pigment neutralizes yellow undertones for cooler-looking hair.\u003c\/li\u003e\n  \u003cli\u003eGentle detergents remove buildup that can exaggerate brassiness.\u003c\/li\u003e\n  \u003cli\u003eWheat protein helps maintain moisture balance, preventing dry, patchy tonality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eRUSK Deepshine PlatinumX is formulated for color- and chemically treated hair and aims to be gentle enough for routine cleansing. Instead of stripping dye, the blend of humectants and proteins helps protect hair structure while preserving brightness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle daily cleansing avoids harsh sulfate-level stripping.\u003c\/li\u003e\n  \u003cli\u003eHoney and botanical extracts help support moisture and manageability.\u003c\/li\u003e\n  \u003cli\u003eSafe to use between color appointments to refresh tone and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply the shampoo to wet hair, work into a rich lather and rinse thoroughly; repeat if needed for extra toning. For targeted brightening, leave a short application of lather for a minute before rinsing, then follow with a compatible conditioner to seal and soften the hair cuticle.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, rinse; repeat for stronger violet deposit.\u003c\/li\u003e\n  \u003cli\u003eLeave on briefly to intensify toning—avoid overuse to prevent purple residue.\u003c\/li\u003e\n  \u003cli\u003eFollow with a nourishing conditioner to restore smoothness and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat noticeable benefits will I see with regular use?\u003c\/h3\u003e\n\u003cp\u003eWith consistent use, expect reduced yellowing, enhanced cool tones and improved surface shine. The added wheat protein and botanicals also help hair feel softer and more manageable, making styling easier and color appear fresher.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrighter, cooler-looking blonde, silver or platinum tones.\u003c\/li\u003e\n  \u003cli\u003eSofter texture and improved manageability thanks to conditioning agents.\u003c\/li\u003e\n  \u003cli\u003eLess visible brassiness between salon color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: RUSK Deepshine PlatinumX Shampoo is intended for people with light-colored hair—natural or color-treated—seeking a daily cleansing option that controls yellowing and enhances brightness. It suits those who want salon-quality toning at home, anyone maintaining platinum, silver, gray, white, or blonde shades, and users who prefer professional, cruelty-free haircare formulated to preserve moisture and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for daily use to gently cleanse and maintain cool tones without over-drying when paired with a conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it leave a purple tint on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Not if used as directed. Brief contact tones down yellows; overuse or long leave-ins can deposit visible violet pigments.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":49625320521866,"sku":"B079KMQW8L","price":79.59,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/rusk-platinumx-front-bottle_32d754b9-52cb-4abf-8c2c-c6154d4120b3.jpg?v=1782893358","url":"https:\/\/auviraskincare.com\/products\/rusk-deepshine-platinumx-violet-shampoo-for-blonde-silver-hair-12-oz-gentle-brightening-anti-brass-formula","provider":"Auvira Beauty","version":"1.0","type":"link"}