{"product_id":"redken-pliable-styling-paste-medium-hold-texturizing-paste-lightweight-flexible-finish-2-1-oz","title":"Redken Pliable Styling Paste — Medium Hold Texturizing Paste, Lightweight Flexible Finish (2.1 oz)","description":"\u003cp\u003e\u003cstrong\u003eRedken Pliable Paste is a lightweight, reworkable styling paste that adds medium hold, texture, and flexible definition to short or layered hair without weighing strands down.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by Redken professionals, this pliable styling paste provides grip, separation, and long-lasting control while keeping hair natural-looking and touchable. It works on a wide range of lengths and textures to create shaped looks, textured curls, or effortless beach waves. The formula stays flexible so you can restyle during the day without flakiness or build-up.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pliable Paste create texture without heaviness?\u003c\/h3\u003e\n\u003cp\u003ePliable Paste is formulated to add grip and separation while remaining lightweight, so strands gain volume and definition rather than limpness. The paste distributes evenly for instant texturizing and dries without sticky residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight medium-hold formula that preserves movement\u003c\/li\u003e\n  \u003cli\u003eAdds tactile grip for shaping and separation\u003c\/li\u003e\n  \u003cli\u003eNon-flaky finish that avoids buildup on hair\u003c\/li\u003e\n  \u003cli\u003eWorks on damp or dry hair for flexible styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling results can I expect from this paste?\u003c\/h3\u003e\n\u003cp\u003eExpect controlled, natural-looking styles — from structured short cuts to undone waves. The product holds shape while allowing reworkability, so you can twist, mold, or tousle hair as the day goes on.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDefines layered cuts and accentuates texture in short styles\u003c\/li\u003e\n  \u003cli\u003eCreates lightweight, textured curls or soft beach waves\u003c\/li\u003e\n  \u003cli\u003eMaintains medium hold without a stiff or crunchy feel\u003c\/li\u003e\n  \u003cli\u003eEnables touch-ups and reshaping without product buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Redken Pliable Paste for best effect?\u003c\/h3\u003e\n\u003cp\u003eSmaller amounts deliver a natural finish; build as needed for stronger definition. Warm a pea-sized amount between palms, then apply to damp hair to shape or to dry hair for texture and separation.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRub a small amount between hands to emulsify before applying\u003c\/li\u003e\n  \u003cli\u003eApply to damp hair to mold and shape; use on dry hair for finishing texture\u003c\/li\u003e\n  \u003cli\u003eTo layer, pull hands apart over hair after rubbing product between palms\u003c\/li\u003e\n  \u003cli\u003eReworkable throughout the day — add a little more for renewed definition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this paste suit different hair types and lengths?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula is versatile enough for fine to thick hair and short to long lengths. It enhances grip on fine hair without weighing it down and adds control and separation for thicker textures.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds volume and grip without flattening\u003c\/li\u003e\n  \u003cli\u003eMedium hair: sculpts layers and holds shapes naturally\u003c\/li\u003e\n  \u003cli\u003eThick\/coarse hair: provides manageability and definition\u003c\/li\u003e\n  \u003cli\u003eShort and layered cuts benefit from enhanced twists and separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Redken Pliable Paste is ideal for anyone seeking a medium-hold texturizer that keeps styles flexible and touchable — from stylists shaping short, layered looks to individuals wanting effortless waves, defined curls, or a lived-in finish without stiffness. It's especially useful for people who restyle during the day and need a product that won’t flake or build up over time.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Butylene Glycol, Steareth-20, Cetearyl Alcohol, PVP, PPG-5-Ceteth-20, PEG-100 Stearate, Glyceryl Stearate, Dimethicone, Propylene Glycol Ceteth-3 Acetate, Phenoxyethanol, PEG-150 Pentaerythrityl Tetrastearate, Parfum \/ Fragrance, Methylparaben, Guar Hydroxypropyltrimonium Chloride, Ethylparaben, PEG-90M, Disodium EDTA, Hexyl Cinnamal, Benzyl Salicylate, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Limonene, Linalool, Benzyl Alcohol, Butylphenyl Methylpropional, Citronellol, Geraniol, Coumarin, CI 42090 \/ Blue 1, CI 17200 \/ Red 33.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Redken Pliable Paste suitable for fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It adds grip and texture without weighing fine hair down, using a lightweight medium-hold formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I rework my style after applying this paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The paste remains flexible so you can reshape and touch up looks throughout the day without flaking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":49631862194314,"sku":"B00IYYWXYA","price":97.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/redken-pliable-paste-front-packaging.jpg?v=1782954345","url":"https:\/\/auviraskincare.com\/products\/redken-pliable-styling-paste-medium-hold-texturizing-paste-lightweight-flexible-finish-2-1-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}