{"product_id":"redken-blondage-purple-shampoo-for-blonde-hair-33-8-fl-oz-tones-strengthens","title":"Redken Blondage Purple Shampoo for Blonde Hair, 33.8 fl oz — Tones \u0026 Strengthens","description":"\u003cp\u003e\u003cstrong\u003eRedken Blondage Color Depositing Purple Shampoo is a salon-strength purple shampoo that tones blonde, bleached, and highlighted hair while gently cleansing and helping reduce brassiness.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCreated by the professional haircare brand Redken, this 33.8 fl oz formula combines pure violet pigments with salicylic acid, wheat protein, amino acids, and glycerin to lift unwanted yellow and orange tones, support strand strength, and leave hair softer and brighter. It's designed for color-treated or chemically lightened blonde hair that needs toning between salon visits and improved manageability.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassy or yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo deposits violet pigments that counteract warm yellow and orange tones on blonde hair. Regular use helps maintain a cooler, more neutral blonde shade without overwashing color or relying solely on salon toners.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-depositing purple pigments neutralize brassiness on contact.\u003c\/li\u003e\n  \u003cli\u003eUltra-pigmented formula provides noticeable toning in one or a few washes.\u003c\/li\u003e\n  \u003cli\u003eSafe for highlighted, bleached, or all-over blonde shades when used as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it damage or dry out chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eThis Blondage shampoo includes conditioning components like glycerin, wheat protein, and amino acids to help restore softness while salicylic acid targets the hair core for added strength. It cleanses without aggressive stripping, but pairing with a conditioner is recommended for best moisture balance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSalicylic acid supports internal strand repair and resilience.\u003c\/li\u003e\n  \u003cli\u003eGlycerin and proteins add smoothness and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eFollow with a nourishing conditioner for hydration and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Redken Blondage to keep blonde tones cool?\u003c\/h3\u003e\n\u003cp\u003eFrequency depends on your starting tone and how quickly brassiness appears: many users apply purple shampoo once or twice weekly, while those with stronger warm tones may use it more often for short cycles. Monitor results and adjust to avoid over-toning.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with once per week and increase if brassiness returns quickly.\u003c\/li\u003e\n  \u003cli\u003eFor intense correction, use 2–3 washes over a short period, then reduce frequency.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and use a conditioner afterward to prevent dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on all shades of blonde and highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Blondage is formulated for a range of blonde tones including natural, highlighted, and bleached hair. The violet pigments are effective at neutralizing warm undertones while the supporting ingredients help maintain color vibrancy and hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSuitable for pale platinum to golden blonde and multi-dimensional highlights.\u003c\/li\u003e\n  \u003cli\u003eWorks on salon-colored and at-home lightened hair when used as directed.\u003c\/li\u003e\n  \u003cli\u003eAdjust usage based on hair porosity and color intensity for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Redken Blondage Color Depositing Purple Shampoo is best for anyone with blonde, bleached, or highlighted hair who wants professional-strength toning between salon appointments. It's a practical option for people seeking to reduce brassy yellow or orange tones, improve manageability, and maintain cooler, brighter blonde color with a formula developed for color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua\/Water\/Eau, Sodium Laureth Sulfate, Coco-Betaine, Glycol Distearate, Cocamide Mipa, Sodium Lauryl Sulfate, Parfum\/Fragrance, Amodimethicone, Sodium Chloride, Sodium Benzoate, Polyquaternium-7, Polyquaternium-10, Peg-40 Hydrogenated Castor Oil, Ci 60730\/Acid Violet 43, Salicylic Acid, Carbomer, Bht, Trideceth-6, Linalool, Arginine, Glutamic Acid, Serine, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Cetrimonium Chloride, Coumarin, Sodium Acetate, Isopropyl Alcohol, Phenoxyethanol, Sodium Hydroxide, Citric Acid.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this safe for bleached hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's formulated for bleached and highlighted hair, toning brassiness while conditioning and strengthening strands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it on to tone?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–5 minutes depending on desired results; start short and increase carefully to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":49620490322058,"sku":"B07CVPCX9X","price":138.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/redken-blondage-front-bottle.jpg?v=1782841701","url":"https:\/\/auviraskincare.com\/products\/redken-blondage-purple-shampoo-for-blonde-hair-33-8-fl-oz-tones-strengthens","provider":"Auvira Beauty","version":"1.0","type":"link"}