{"product_id":"r-co-sunset-blvd-daily-blonde-shampoo-8-5-fl-oz-violet-toner-for-brightening-hydration","title":"R+Co Sunset Blvd Daily Blonde Shampoo — 8.5 fl oz Violet Toner for Brightening \u0026 Hydration","description":"\u003cp\u003e\u003cstrong\u003eR+Co Sunset Blvd Daily Blonde Shampoo is a gentle, daily-use brightening shampoo that neutralizes brassy tones while hydrating blonde and gray hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned by a collective of professional hairstylists, this creamy violet-toned shampoo balances color, improves shine, and helps retain moisture without stripping. It’s formulated to enhance cool blondes and silvers using humectants and botanical extracts, packaged in an 8.5 fl oz size that fits salon and at-home routines. Vegan and cruelty-free, the formula aims to refresh every wash while helping hair look visibly brighter and more luminous.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Sunset Blvd reduce brassiness without drying hair out?\u003c\/h3\u003e\n\n\u003cp\u003eSunset Blvd uses a violet color counterbalance to neutralize warm, brassy pigments while hydrating ingredients replenish moisture lost during color treatments. The result is cooler-toned blonde or gray hair that still feels soft and manageable.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eViolet pigments offset yellow and orange undertones\u003c\/li\u003e\n\u003cli\u003eGlycerin pulls and locks in moisture to prevent dryness\u003c\/li\u003e\n\u003cli\u003eRich texture cleanses without harsh surfactants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this shampoo every day, and what should I expect?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula is mild enough for daily use and was created to refresh cool tones with each wash. With consistent use most people notice reduced brassiness, improved shine, and a smoother comb-through experience.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle surfactant system for frequent cleansing\u003c\/li\u003e\n\u003cli\u003eDaily brightening action maintains cooler color between salon visits\u003c\/li\u003e\n\u003cli\u003eLeaves hair hydrated and easier to style\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich ingredients give hydration and protection in the formula?\u003c\/h3\u003e\n\n\u003cp\u003eHydration comes primarily from glycerin, a proven humectant that helps hair retain moisture. Sunflower sprout extract and vegan pearl extract add emollient, protective and shine-enhancing benefits without animal-derived components.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGlycerin: restores and maintains moisture balance\u003c\/li\u003e\n\u003cli\u003eSunflower sprout extract: nutrient-rich emollient that adds softness and UV protective properties\u003c\/li\u003e\n\u003cli\u003eVegan pearl extract: revitalizes surface shine and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I pair Sunset Blvd with other products for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse this shampoo with a complementary conditioner or mask that targets hydration and color enhancement to lock in the effects. A weekly deep-conditioning treatment will help maintain hair strength and sheen, especially for chemically treated or very lightened strands.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFollow with a hydrating conditioner to seal cuticles\u003c\/li\u003e\n\u003cli\u003eUse a purple or silver mask occasionally for extra toning power\u003c\/li\u003e\n\u003cli\u003eHeat protection and leave-in treatments preserve shade and moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: R+Co Sunset Blvd is aimed at people with natural or color-treated blonde, highlighted, or gray hair who want to reduce warm, brassy tones while keeping strands hydrated. It’s suitable for daily routines, salon clients seeking maintenance between appointments, and anyone who prefers vegan, cruelty-free haircare that supports cooler, brighter color without harsh stripping.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eNatural Mineral Pigment, this pigment brightens and corrects brassy tones in blondes and grey hair. Coconut Cleanser, this rich and creamy cleanser gently removes impurities without stripping the hair of its natural oils. Panthenol Derivative, this conditioning ingredient imparts body, shine and improves hair’s manageability.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Sunset Blvd safe for colored or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula is designed for color-treated and highlighted blonde or gray hair and helps maintain cool tones without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Sunset Blvd shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s mild enough for daily use; regular washes will help control brassiness and maintain brightness between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"R+Co","offers":[{"title":"Default Title","offer_id":49621531164810,"sku":"B01AIUIJ8Q","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/rplusco-sunset-blvd-front-packaging.jpg?v=1782857323","url":"https:\/\/auviraskincare.com\/products\/r-co-sunset-blvd-daily-blonde-shampoo-8-5-fl-oz-violet-toner-for-brightening-hydration","provider":"Auvira Beauty","version":"1.0","type":"link"}