{"product_id":"purpose-gentle-cleansing-wash-soap-free-facial-cleanser-pump-bottle-6-fl-oz-pack-of-2-oil-and-alcohol-free","title":"Purpose Gentle Cleansing Wash soap-free facial cleanser — Pump Bottle 6 fl oz (Pack of 2), oil- and alcohol-free","description":"\u003cp\u003e\u003cstrong\u003ePurpose Gentle Cleansing Wash is a soap-free, oil- and alcohol-free daily facial cleanser formulated to remove dirt, oil, and makeup while being gentle on sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned with dermatologists in mind, this pump-bottle facial wash offers a simple, everyday cleansing routine without unnecessary ingredients. The formula avoids soap, oils, alcohol, gluten, synthetic colors, added sulfates, and animal testing, making it a low-irritation choice for those who want effective cleansing without a heavy ingredient list. It also rinses clean, doesn’t leave residue or clog pores, and is gentle enough to remove eye makeup without stinging.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this cleanser fit into my morning and evening skincare routine?\u003c\/h3\u003e\n\n\u003cp\u003eUse the Purpose Gentle Cleansing Wash as the first step both morning and night to remove overnight oils, daytime grime, or makeup. It pairs well with lightweight moisturizers and sunscreens because it leaves the skin feeling clean but not tight, so the next product can absorb properly.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePump 1–2 presses onto wet hands or a cleansing cloth.\u003c\/li\u003e\n  \u003cli\u003eMassage gently across face and eyes, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with a moisturizer or Purpose Dual Treatment Moisture Lotion SPF 10.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this really work for sensitive or dry skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula was developed with dermatologists to be suitable for all skin types, including sensitive and dry skin, by focusing on effective cleansing without harsh surfactants or drying alcohols. Because it’s soap-free and oil-free, it cleans without stripping natural moisture or leaving greasy residue.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo soap or added sulfates that can dry skin.\u003c\/li\u003e\n  \u003cli\u003eAlcohol-free to reduce stinging and irritation risk.\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and no synthetic colors to minimize sensitizers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use this on my eyes or to remove makeup?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the Gentle Cleansing Wash is formulated to avoid stinging the eyes, making it suitable for removing eye makeup when used with a gentle touch. For heavy or waterproof makeup, follow with a targeted makeup remover if needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-stinging formula for easy eye-area cleansing.\u003c\/li\u003e\n  \u003cli\u003eRemoves everyday makeup and residues without rubbing harshly.\u003c\/li\u003e\n  \u003cli\u003eRinses clean to help prevent residue buildup around lashes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients are intentionally left out and why does that matter?\u003c\/h3\u003e\n\n\u003cp\u003ePurpose keeps the ingredient list concise by excluding oils, soap, alcohol, synthetic colors, added sulfates, and gluten. Eliminating these common additives reduces the chance of irritation, minimizes pore-clogging residues, and suits people who prefer minimalist skincare.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo oils to avoid greasy finishes or pore congestion.\u003c\/li\u003e\n  \u003cli\u003eNo soap or sulfates to prevent over-drying and tightness.\u003c\/li\u003e\n  \u003cli\u003eNo synthetic colors or animal testing for cleaner formulation standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Purpose Gentle Cleansing Wash is aimed at anyone seeking a straightforward, low-irritation daily facial cleanser—especially people with sensitive, dry, or combination skin who want to remove makeup and impurities without harsh detergents or unnecessary extras. It’s a practical option for those who prefer dermatologist-developed products and a short, dependable skincare routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eIngredients Water, PEG-80 Sorbitan Laurate, Cocamidopropyl Betaine, PEG-150 Distearate, Sodium Cocoamphoacetate, Lauryl Glucoside, Glycerin, Phenoxyethanol, Sodium Lauroampho PG-Acetate Phosphate, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Tetrasodium EDTA, Fragrance, Ethylhexylglycerin, Citric Acid\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cleanser safe for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s soap-free, alcohol-free, and developed with dermatologists to minimize irritation for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I remove eye makeup with this wash?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula won’t sting eyes and removes everyday eye makeup, though waterproof products may need a dedicated remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Purpose","offers":[{"title":"Default Title","offer_id":49634471837834,"sku":"B00ENT1XXC","price":72.92,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/purpose-gentle-cleansing-wash-front-packaging_ccdc358a-f95e-4f18-a167-793666b87246.jpg?v=1782981551","url":"https:\/\/auviraskincare.com\/products\/purpose-gentle-cleansing-wash-soap-free-facial-cleanser-pump-bottle-6-fl-oz-pack-of-2-oil-and-alcohol-free","provider":"Auvira Beauty","version":"1.0","type":"link"}