{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-fl-oz-sulfate-free-toner-strengthening","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Hair, 9 fl oz — Sulfate-Free Toner + Strengthening","description":"\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing shampoo that tones brassiness while reinforcing fragile, lightened and blonde color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eFormulated for bleached, highlighted and naturally blonde hair, this purple shampoo combines pigment-rich toning with reparative botanicals. It layers cool purple pigments to neutralize yellow and orange brassy tones, while Keravis plant-based protein and antioxidant Astaxanthin help strengthen and rebuild over-processed strands. The vegan, sulfate- and paraben-free formula is designed to be used as part of a maintenance routine to keep blonde shades bright and resilient between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see toning results?\u003c\/h3\u003e\n\u003cp\u003eToning begins immediately on contact: purple pigments deposit as you lather and will visibly reduce unwanted warmth after the first use for many users. The intensity depends on how long you leave the product on and the starting shade of your hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: leave 1–3 minutes for subtle neutralizing.\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: leave 3–5 minutes for balanced toning.\u003c\/li\u003e\n  \u003cli\u003eCool blondes or heavy brass: leave 5–15 minutes for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eRepeat washes for deeper toning or mix with conditioner for milder effect.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it repair damage from lightening?\u003c\/h3\u003e\n\u003cp\u003eWhile primarily a toning shampoo, the formula also supports hair repair. Keravis (a plant-based protein) and Astaxanthin work alongside the Strength Cure base to fortify weakened cuticles and help reduce breakage over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis adds protein to strengthen strands and improve elasticity.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin supplies antioxidant support to help protect and repair.\u003c\/li\u003e\n  \u003cli\u003eRegular use with the Strength Cure conditioner enhances results.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing avoids additional drying of lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it to avoid over-toning?\u003c\/h3\u003e\n\u003cp\u003eApply a dime- to quarter-sized amount to wet hair, emulsify into a lather, and focus on mid-lengths to ends where brassy tones concentrate. Rinse according to desired toning strength and follow with a nourishing conditioner.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with shorter processing times and increase only if needed.\u003c\/li\u003e\n  \u003cli\u003eUse once or twice a week depending on brassiness and color maintenance.\u003c\/li\u003e\n  \u003cli\u003eCombine with Strength Cure Best Blonde Conditioner to lock in tone and moisture.\u003c\/li\u003e\n  \u003cli\u003ePatch-test on a small section if you’re using it for the first time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated hair and suitable for daily use?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated specifically for color-treated hair and is free of sulfates and parabens, making it gentler than many standard clarifying shampoos. However, purple shampoos are typically used intermittently rather than every day to avoid over-depositing pigment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eZeroSulfate formula protects salon color from harsh stripping.\u003c\/li\u003e\n  \u003cli\u003eVegan, paraben-free ingredients align with cleaner beauty preferences.\u003c\/li\u003e\n  \u003cli\u003eUse weekly or as needed; daily use may deepen cool tones.\u003c\/li\u003e\n  \u003cli\u003eFollow with a hydrating conditioner to preserve softness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Pureology Strength Cure Blonde Purple Shampoo is ideal for people with bleached, highlighted, grey, silver or natural blonde color who want to neutralize yellow\/orange brass while improving hair strength. It suits those seeking salon-grade toning without sulfates—especially anyone with fragile, over-processed strands looking to maintain cooler, brighter blonde tones between professional color appointments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Pureology Blonde Purple Shampoo on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 for neutral, and 5–15 for cool or very brassy hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate- and paraben-free, vegan, and formulated specifically for color-treated and lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":49620628537482,"sku":"B089165CCF","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pureology-strength-cure-blonde-front-bottle.jpg?v=1782843199","url":"https:\/\/auviraskincare.com\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-9-fl-oz-sulfate-free-toner-strengthening","provider":"Auvira Beauty","version":"1.0","type":"link"}