{"product_id":"pureology-pure-volume-shampoo-33-8-fl-oz-volumizing-sulfate-free-for-color-treated-hair","title":"Pureology Pure Volume Shampoo 33.8 fl oz — Volumizing, Sulfate-Free for Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleanser that lifts fine, flat, color-treated hair to create visible body and natural movement without stripping color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for hair that needs a boost at the roots, this salon-grade shampoo uses wheat protein to add fullness and eucalyptus leaf extract to support scalp health, while Pureology’s Antifade Complex® and UV-filtering sunflower seed help protect color vibrancy. The vegan formula is free of sulfates, parabens, mineral oil, and animal-derived ingredients, making it a gentle everyday choice for maintaining color and building lift.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pure Volume Shampoo add lift without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThis shampoo combines a lightweight cleansing base with wheat protein to expand hair strands and create body. It focuses on removing buildup at the scalp so roots can sit higher, contributing to long-lasting lift without heavy residues.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein temporarily thickens strands for fuller-looking hair\u003c\/li\u003e\n  \u003cli\u003eClarifying action removes oils and styling residues at the roots\u003c\/li\u003e\n  \u003cli\u003eLightweight formula avoids coating hair, preserving natural movement\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it keep my color looking fresh while increasing volume?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology infuses its patented Antifade Complex® plus sunflower seed and vitamin E to help shield color from fading factors like UV exposure. The formula is designed for color-treated hair, balancing lift with protection so enhanced volume doesn’t come at the expense of color payoff.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex® helps maintain salon color vibrancy\u003c\/li\u003e\n  \u003cli\u003eSunflower seed acts as a UV filter to reduce color-depleting light exposure\u003c\/li\u003e\n  \u003cli\u003eVitamin E adds antioxidant support for shine and protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount at the scalp, emulsify into a lather, and work the product down toward the ends — focus on cleansing the roots where oil and buildup flatten hair. Rinse thoroughly and repeat if you need extra removal of residue; follow with a volumizing conditioner if desired.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a dime-sized portion for most hair lengths; increase if hair is longer or thicker\u003c\/li\u003e\n  \u003cli\u003eMassage into the scalp to lift and clarify at the root level\u003c\/li\u003e\n  \u003cli\u003eRinse and repeat for deeper cleansing, then condition mid-length to ends\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for all hair types or only fine hair?\u003c\/h3\u003e\n\u003cp\u003eAlthough optimized for fine, flat hair, Pure Volume Shampoo works well on a variety of hair textures that need more body or lighter cleansing. It’s especially beneficial for people with color-treated hair who want lift without harsh sulfates or heavy ingredients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBest for fine or limp hair needing root lift and fuller shape\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated hair — vegan and sulfate-free\u003c\/li\u003e\n  \u003cli\u003eCan be used by anyone seeking lighter, build-up-free cleansing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Pureology Pure Volume Shampoo is ideal for anyone with fine or flat color-treated hair who wants salon-quality lift and movement while preserving color. It’s also a good pick for customers who prefer vegan, sulfate-free products and want a gentle clarifying wash that supports vibrant color and natural-looking fullness.\u003c\/p\u003e\n\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated specifically for color-treated hair with Antifade Complex® and UV-filtering ingredients to help protect color while cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular shampoo; massage at the roots and repeat for extra clarifying. Frequency depends on individual oiliness and styling product use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":49623876599946,"sku":"B089165CCW","price":208.27,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pureology-pure-volume-front-packaging_57e3af15-fa52-4d86-a4a3-ddfd4d3bf088.jpg?v=1782881886","url":"https:\/\/auviraskincare.com\/products\/pureology-pure-volume-shampoo-33-8-fl-oz-volumizing-sulfate-free-for-color-treated-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}