{"product_id":"pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free-2-0-oz","title":"Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Vegan, Sulfate-Free (2.0 oz)","description":"\u003cp\u003e\u003cstrong\u003ePureology Mess It Up Texture Paste is a medium-hold, vegan styling paste that creates soft, touchable texture and glossy finish while helping protect color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for color-treated hair, this paste balances workable control with natural-looking shine. Its sulfate-free, 100% vegan formula uses Vegetable Protein for pliable structure and a patented Antifade Complex® to help maintain color depth. A lightweight aromatherapy blend of tuberose, almond milk, and cedarwood leaves hair smelling fresh without weighing styles down.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this paste change my daily styling routine?\u003c\/h3\u003e\n\u003cp\u003eUse a small amount to reshape and define hair quickly—no heavy rewetting or blow-drying required. It blends into damp or dry hair for flexible hold that allows movement and easy restyling throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply pea-size to dry hair for separation and definition.\u003c\/li\u003e\n  \u003cli\u003eWork into damp hair before air-drying for softer texture.\u003c\/li\u003e\n  \u003cli\u003eRework with fingers for refreshed style without buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat level of hold and finish can I expect?\u003c\/h3\u003e\n\u003cp\u003eExpect medium control that supports shape without stiffness, paired with a subtle shine that reads as healthy hair rather than glossed product. The paste leaves strands flexible so styles remain touchable and adaptable from morning to night.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for shaping layers, crops, and tousled looks.\u003c\/li\u003e\n  \u003cli\u003eSoft, natural shine that enhances color vibrancy.\u003c\/li\u003e\n  \u003cli\u003eNo crunchy or sticky residue—hands remain clean to the touch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes it actually protect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eWhile no styling product can prevent all color fading, this formula includes Pureology’s Antifade Complex® plus antioxidant ingredients to reduce environmental stressors. Sunflower seed-derived UV filter and vitamin E help minimize color-draining effects from sun and pollutants.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented Antifade Complex® to support color longevity.\u003c\/li\u003e\n  \u003cli\u003eSunflower seed UV filter and vitamin E for antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® base and no animal-derived ingredients to respect color integrity and scalp comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use it for different hair lengths and textures?\u003c\/h3\u003e\n\u003cp\u003eThe paste is versatile across short to medium lengths and works well on fine to thick hair by adjusting amount and technique. Use less for fine or shorter hair and slightly more for thicker or longer lengths; always warm between palms before applying to avoid clumping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine\/short: a rice-grain to pea-size amount for lift and separation.\u003c\/li\u003e\n  \u003cli\u003eMedium\/long: a pea-to-nickel-size amount focused at mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eCurly\/coarse hair: emulsify more thoroughly and scrunch in for controlled definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pureology Mess It Up Texture Paste is formulated for anyone who colors their hair and wants a flexible, non-stiff styling paste that adds texture, light shine, and supportive color-care ingredients. It’s a good pick for salon-goers seeking vegan, sulfate-free styling with an aromatherapy scent, and for everyday users who prefer touchable finishes without sacrificing color protection.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eB08999ZPGF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP\/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG\/PPG-17\/18 DIMETHICONE, PARFUM \/ FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Mess It Up safe for colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and contains Antifade Complex® plus UV filter and vitamin E to support color longevity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much should I use per application?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with a rice-grain to pea-size amount and add more as needed based on hair thickness and length.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":49621291696266,"sku":"B08999ZPGF","price":109.48,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pureology-mess-it-up-front-packaging.jpg?v=1782851845","url":"https:\/\/auviraskincare.com\/products\/pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-vegan-sulfate-free-2-0-oz","provider":"Auvira Beauty","version":"1.0","type":"link"}