{"product_id":"pureology-hydrate-shampoo-for-dry-or-color-treated-hair-8-5-oz-sulfate-free-moisturizing-color-protecting","title":"Pureology Hydrate Shampoo for Dry or Color-Treated Hair — 8.5 oz, Sulfate-Free Moisturizing, Color-Protecting","description":"\u003cp\u003e\u003cstrong\u003ePureology Hydrate Shampoo is a sulfate-free, ultra-creamy shampoo that deeply moisturizes dry or color-treated medium to thick hair while protecting color vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your hair feels brittle, dull, or hard to manage after coloring, this salon-grade formula is built to restore softness and shine without stripping dyes. The 100% vegan formula combines Pureology’s Antifade Complex® with rose extract and green tea to deliver hydration, improve detangling, and maintain long-lasting color. Used with the matching Hydrate Conditioner, it helps amplify moisture and makes styling easier.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pureology Hydrate Shampoo hydrate without damaging color?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is free of sulfates, so it cleanses hair gently while minimizing the fading associated with harsh detergents. Antifade Complex® surrounds strands to lock in pigment and moisture, so color stays brighter longer. Rose extract and green tea add conditioning and antioxidant support to help hair appear healthier and shinier.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eZeroSulfate formulation to reduce color stripping\u003c\/li\u003e\n  \u003cli\u003eAntifade Complex® helps preserve hair dye luminosity\u003c\/li\u003e\n  \u003cli\u003eBotanical extracts support softness and radiant finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it improve manageability and detangling?\u003c\/h3\u003e\n\u003cp\u003eYes — the creamy lather and hydrating actives smooth the hair cuticle, reducing friction between strands and making combing much easier. In clinical use, the system with conditioner improved detangling dramatically, so wet brushing and styling require less effort. The added moisture also reduces breakage from brushing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreates a silky slip to ease comb-through\u003c\/li\u003e\n  \u003cli\u003eReduces tangles for smoother wet and dry styling\u003c\/li\u003e\n  \u003cli\u003eSupports reduced breakage during detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after a few uses?\u003c\/h3\u003e\n\u003cp\u003eFrom the first wash hair feels more nourished and softer to the touch; repeated use renews shine and manageability. When paired with Hydrate Conditioner, you’ll notice a measurable increase in hydration and an overall healthier appearance. Color-treated hair looks less dull and retains vibrancy longer compared with conventional sulfate shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate softness and improved smoothness\u003c\/li\u003e\n  \u003cli\u003eEnhanced shine and reduced dry, brittle texture\u003c\/li\u003e\n  \u003cli\u003eCumulative color protection with continued use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pureology Hydrate Shampoo for best effect?\u003c\/h3\u003e\n\u003cp\u003eApply a small, dime-sized amount to wet hair and gently massage into the scalp, spreading the creamy lather down to the ends before rinsing. Focus on cleansing the roots while allowing the formula’s moisturizing ingredients to coat mid-lengths and ends. For optimal hydration and color care, follow with Hydrate Conditioner and use the matching system as part of your routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on wet hair; massage into scalp and through lengths\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and follow with Hydrate Conditioner\u003c\/li\u003e\n  \u003cli\u003eBest results when used as a two-step system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pureology Hydrate Shampoo is designed for people with medium to thick hair that is dry, chemically processed, or color-treated who want salon-level moisture without sulfates. It suits anyone seeking a vegan, professional-strength formula that prioritizes color protection and detangling while delivering visible softness and shine. If you want to maintain vibrant color and reduce dryness with a gentle, plant-forward approach, this shampoo fits daily or regular-use routines.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM \/ FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE\/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 \/ EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pureology Hydrate Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated with Antifade Complex® to help protect color while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo on fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s optimized for medium to thick hair; fine hair may find it too rich and could prefer a lighter formula.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":49620628406410,"sku":"B0891843GC","price":117.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pureology-hydrate-shampoo-front-packaging.jpg?v=1782843201","url":"https:\/\/auviraskincare.com\/products\/pureology-hydrate-shampoo-for-dry-or-color-treated-hair-8-5-oz-sulfate-free-moisturizing-color-protecting","provider":"Auvira Beauty","version":"1.0","type":"link"}