{"product_id":"pureology-hydrate-deep-conditioning-mask-for-dry-color-treated-hair-lightweight-72-hour-moisture-color-protection","title":"Pureology Hydrate Deep Conditioning Mask for Dry \u0026 Color-Treated Hair — Lightweight 72-Hour Moisture \u0026 Color Protection","description":"\u003cp\u003e\u003cstrong\u003ePureology Hydrate Hair Treatment Mask is a rich, professional-strength deep-conditioning mask that instantly detangles, restores moisture, and boosts shine for dry or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs intense replenishment without weighing it down, this treatment blends hydrating actives and Pureology's Antifade Complex to help preserve color while delivering up to 72 hours of hydration. The formula leaves hair soft, bouncy, and visibly glossy, with a refreshing citrus, patchouli, and lavender scent that enhances the at-home spa experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice softer, more manageable hair?\u003c\/h3\u003e\n\u003cp\u003eMost users see improved softness and detangling right after the first use; the creamy mask penetrates the hair fiber to smooth and condition immediately. Over several washes, repeated use helps maintain continuous hydration and easier styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eInstant detangling and slip for easier comb-through\u003c\/li\u003e\n  \u003cli\u003eVisible shine and softness after first application\u003c\/li\u003e\n  \u003cli\u003eContinued hydration retained for up to 72 hours\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this mask protect my color while moisturizing?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology Hydrate Mask includes an Antifade Complex formulated to help shield color molecules from fading while delivering moisture. It nourishes without dulling pigment, helping color-treated hair stay vibrant between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecifically formulated for color-treated hair safety\u003c\/li\u003e\n  \u003cli\u003eAntifade Complex helps extend color vibrancy\u003c\/li\u003e\n  \u003cli\u003eLightweight finish avoids buildup that can mute color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the treatment for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair from mid-lengths to ends, leave on for 3–5 minutes for a quick boost or 10–15 minutes for deeper conditioning. Rinse thoroughly and style as usual; weekly or biweekly use suits most dry or color-treated routines depending on hair porosity and needs.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse after shampoo on damp hair for optimal penetration\u003c\/li\u003e\n  \u003cli\u003eAdjust leave-in time for light maintenance or intensive repair\u003c\/li\u003e\n  \u003cli\u003ePair with Pureology Hydrate shampoo\/conditioner for best upkeep\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the mask feel heavy or weigh hair down?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is designed to be intensely hydrating yet lightweight, so it restores moisture without leaving hair greasy or limp. It leaves hair bouncy and manageable, suitable for fine to medium textured color-treated strands when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight finish keeps natural movement and volume\u003c\/li\u003e\n  \u003cli\u003eRinses clean to preserve style shape and body\u003c\/li\u003e\n  \u003cli\u003eIdeal for restoring softness while maintaining lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Hydrate Hair Treatment Mask is made for anyone with dry, dehydrated, or color-treated hair who wants an effective deep conditioner that both restores moisture and protects color. Choose this mask if you need instant detangling, long-lasting softness, and added shine without heaviness — ideal for weekly pampering or targeted repair treatments.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e1218499PR6 - INGREDIENTS: AQUA \/ WATER \/ EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL \/ SUNFLOWER SEED OIL • BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER • TARTARIC ACID • PARFUM \/ FRAGRANCE • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • LINALOOL • TOCOPHEROL • CAMELLIA OLEIFERA SEED OIL • BUTYLENE GLYCOL • PANTHENOL • CARVONE • GERANIOL • LIMONENE • CITRUS AURANTIUM PEEL OIL • HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT • POGOSTEMON CABLIN OIL • BETA-CARYOPHYLLENE • GERANYL ACETATE • LAVANDULA OIL\/EXTRACT • ETHYLHEXYL SALICYLATE • CITRUS LIMON PEEL OIL • CITRIC ACID • CI 17200 \/ RED 33 • CI 42090 \/ BLUE 1 (F.I.L. N70064125\/1).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the Pureology Hydrate Mask on?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 3–5 minutes for a quick boost or 10–15 minutes for deeper conditioning, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mask safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains Antifade Complex to help protect color while restoring moisture and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":49623819550858,"sku":"B0G1D6C14S","price":132.12,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pureology-hydrate-mask-front-jar.jpg?v=1782880721","url":"https:\/\/auviraskincare.com\/products\/pureology-hydrate-deep-conditioning-mask-for-dry-color-treated-hair-lightweight-72-hour-moisture-color-protection","provider":"Auvira Beauty","version":"1.0","type":"link"}