{"product_id":"pure-nature-lux-spa-keratin-shampoo-16-fl-oz-sulfate-free-strengthening-for-damaged-color-treated-hair","title":"PURE NATURE LUX SPA Keratin Shampoo 16 fl oz — Sulfate-Free Strengthening for Damaged, Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003ePURE NATURE LUX SPA Keratin Shampoo is a sulfate-free, keratin-infused cleanser designed to rebuild strength, reduce split ends, and gently cleanse color-treated or chemically processed hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo combines keratin proteins with a gentle, sulfate- and paraben-free base to help restore resilience to dry, brittle, or thinning hair while preserving color. Formulated for everyday use, it aims to detangle, add body, and smooth frizz without stripping natural oils, making it suitable for a wide range of textures and treatments, including perms and color services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this keratin shampoo help damaged or dry hair?\u003c\/h3\u003e\n\u003cp\u003eThe keratin in the formula targets weakened areas of the strand to improve tensile strength and reduce breakage. Regular use can make hair easier to comb and less prone to splits, while the mild surfactants cleanse without over-drying.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeratin proteins help reinforce the hair cortex to resist snapping.\u003c\/li\u003e\n  \u003cli\u003eMoisture-balancing ingredients reduce frizz and improve smoothness.\u003c\/li\u003e\n  \u003cli\u003eDetangling action decreases mechanical damage from brushing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free formula is gentle on dyed and chemically altered hair, helping to preserve color vibrancy and preventing premature fading. It’s also designed to be safe for permed hair, supporting strand integrity after chemical services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates to prevent harsh stripping of pigments.\u003c\/li\u003e\n  \u003cli\u003eFree of parabens and cruelty-free testing standards.\u003c\/li\u003e\n  \u003cli\u003eFormulated to cleanse without disrupting salon treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo help with thinning or fine hair?\u003c\/h3\u003e\n\u003cp\u003eThe strengthening action adds body and reinforces fragile strands, which can create the appearance of fuller, healthier hair over time. While not a medical treatment for hair loss, its fortifying and volumizing effects make thinning hair look thicker and feel stronger.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStrengthens from root to tip to reduce breakage-related thinning.\u003c\/li\u003e\n  \u003cli\u003eLightweight foaming helps add lift without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use to maintain consistent results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use the shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather gently, and focus on the scalp and mid-lengths where oil and product build-up occur. Rinse thoroughly and follow with a conditioner or leave-in treatment for added split-end control and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse a nickel- to quarter-sized amount depending on hair length.\u003c\/li\u003e\n  \u003cli\u003eMassage for 30–60 seconds to activate keratin and cleansing agents.\u003c\/li\u003e\n  \u003cli\u003ePair with a matching conditioner for optimal repair and smoothness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: PURE NATURE LUX SPA Keratin Shampoo is intended for anyone seeking a gentler, strengthening daily cleanser — ideal for dry, damaged, color-treated, chemically processed, or thinning hair. It suits both men and women who want to reduce breakage and split ends while maintaining color and managing frizz, and it appeals to shoppers who prefer sulfate- and paraben-free, cruelty-conscious haircare. The 16 fl oz bottle offers salon-friendly supply for regular use, whether you’re rebuilding compromised strands or simply maintaining healthier-looking hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Cocamide Methyl Mea, Hydroxyethyl Urea, Hydrolyzed Keratin, Hydrolyzed Collagen Pg-propyl Methylsilanediol, Sodium Lauroyl Hydrolyzed Silk, Ppg-3 Caprylyl Ether, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Citric Acid, Parfum, Peg-120 Methyl Glucose Dioleate, Disodium Edta, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone, Acrylates\/c10-30 Alkyl Acrylate Crosspolymer, Ammonium Chloride, Panthenol (Vitamin B5), Etidronic Acid, Triethanolamine, Allantoin, Magnesium Nitrate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free formula gently cleanses without stripping color, helping preserve dye vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often can I use the keratin shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for regular use; most people can use it daily or every other wash depending on hair needs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PURE NATURE LUX SPA","offers":[{"title":"Default Title","offer_id":49626146504842,"sku":"B0CX68TY1N","price":74.47,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4825\/6394\/files\/pure-nature-lux-spa-bottle-front.jpg?v=1782905825","url":"https:\/\/auviraskincare.com\/products\/pure-nature-lux-spa-keratin-shampoo-16-fl-oz-sulfate-free-strengthening-for-damaged-color-treated-hair","provider":"Auvira Beauty","version":"1.0","type":"link"}